|Date||February 12 2014 (1:00pm – 2:00pm EST)|
|Duration||About 1 hour|
About the event
Learn why audience development is at the core of marketing today, and why this focus is the core responsibility for each and every marketer, from the CEO and CMO, to marketing directors and managers, down to on-the-front-line staff.
Hear from "Audience" author Jeffery Rohrs, Vice President of Marketing with ExactTarget, how marketing has changed over the past decade to one of subscribers, followers, and fans, and why consumers want more from companies than just services and products; they want content and thought leadership.
Learn some great reminders of why companies need to better understand and deliver upon their specific audience needs, in order to thrive and grow in today’s hyper-competitive industries.
Drawing from his new book, “Audience,” during this Econsultancy webcast, Jeffrey will challenge companies to adopt The Audience Imperative focus – a mandate to use paid, earned and owned media to not only sell, but to engage and retain their audience long-term.
Mike Corak, executive vice president of strategy for ethology, will join the discussion, and provide insight on how “challenger brands” (those sitting in 3rd, 4th and 5th place) don't have to play behind anymore in this new audience-focused world. Mike will discuss ways to better engage with your audience, build deeper relationships and loyalty, and attract new customers by successfully activating those customers who are your company's biggest promoters.
David Tradewell, vice president of client engagement with eConsultancy, will moderate the webcast, as well as share his thoughts on how media and research firms can help you better target and reach your proprietary audience.
Jeffrey Rohrs – VP of Marketing, ExactTarget
Jeff is a tangential thinker with occasionally crazy ideas that have a tendency to pan out.
Jeff is a recovering attorney, bacon-lover & Cleveland sports victim who heads-up Marketing Insights at ExactTarget. In this role, he oversees a team of incredibly passionate folks responsible for ExactTarget’s thought-leadership, content marketing, and social media efforts. He also produces and co-author the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—an ongoing examination of how today’s online consumers interact with brands through email, mobile, and social channels.
Mike Corak – EVP, Strategy, Ethology
David S. Tradewell - Econsultancy
FREE to attend
Any enquires about registering or for more detaila about the webcast content please email firstname.lastname@example.org or call +1.212.971.0639