When the EU e-Privacy Directive was first announced, it was thought that the internet would collapse as we were hit with a wall of pop-ups asking for cookie consent.
We were told that users would opt-out of cookies in droves, making it impossible for websites to measure traffic, target users with offers or advertising.
Most are providing clear(ish) information about the fact that cookies are used on site, though some have gone further than others to ensure that cookies messages are visible to visitors.
Links to cookie and privacy policies
Debenhams is one of a huge number of retailers that simply have a small ‘Cookies’ tab at the bottom of the homepage.
House of Fraser
The Co-operative Bank
More prominent messaging
BBC Good Food
The BBC and Gocompare’s mobile approach mirrors their desktop sites.
M&S takes a novel approach on mobile – it uses its checkout process as a way to also gain user consent for cookies.
The humourous approach
Love the ‘whatever’ button.
Not quite what you’d call strict compliance, but there is some cookie information there…
As we can see from these examples, a lot of sites have chosen to avoid going down the pop-up route and instead just assume that users give their consent unless they actively change browser settings.
That said, there a huge number of popular sites that don’t seem to have done anything at all, and it will be interesting to see what, if any, action the ICO takes against them.
But in general, it seems that most sites, as Econsultancy has done, will be taking a subtle approach to cookie compliance.