"Globally, 36% of consumers prefer to see ads on Facebook, over other social networks"
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Social Media Strategy Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
Facebook ad boycott: cancel culture is not corporate social responsibility
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
What does the launch of Facebook Shops mean for social commerce? We ask the experts
Facebook recently announced the launch of Shops; a new feature that enables businesses to display and sell products on the platform. We reached out to some social experts for their opinions.
Small businesses could go big with Facebook Shops
The launch of Facebook Shops has far reaching implications. It could ultimately change the way small businesses operate, possibly forever. The idea that the local mom-and-pop shop can now have access to a global audience and even operate without a storefront brings with it excitement and inevitably, lots of questions.
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Facebook Shops rollout is a big moment for social commerce
For years, social commerce in the west was something of a standing joke – a series of failed platforms and clunky ‘buy’ buttons that never gained traction or captured users’ imaginations.
