Social Media Advertising Best Practice Guide
This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
What marketers can learn from the evolving gaming industry and ‘Generation Next’
On day one of this year’s Festival of Marketing, Industry Manager for Console and XP Gaming at Facebook, Ciaran Norris, provided insights into the evolving gaming industry and the changing face of its most engaged consumers.
Do brands and businesses still care about creating communities on social media?
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and reflects on changes to platforms such as Facebook, LinkedIn and WhatsApp, and their implications for brand community management for brands.
Facebook ad boycott: cancel culture is not corporate social responsibility
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
