"Globally, 36% of consumers prefer to see ads on Facebook, over other social networks"
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From the Blog
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and reflects on changes to platforms such as Facebook, LinkedIn and WhatsApp, and their implications for brand community management for brands.
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
Facebook recently announced the launch of Shops; a new feature that enables businesses to display and sell products on the platform. We reached out to some social experts for their opinions.
The launch of Facebook Shops has far reaching implications. It could ultimately change the way small businesses operate, possibly forever. The idea that the local mom-and-pop shop can now have access to a global audience and even operate without a storefront brings with it excitement and inevitably, lots of questions.