"Globally, 36% of consumers prefer to see ads on Facebook, over other social networks"
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From the Blog
On day one of this year’s Festival of Marketing, Industry Manager for Console and XP Gaming at Facebook, Ciaran Norris, provided insights into the evolving gaming industry and the changing face of its most engaged consumers.
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and reflects on changes to platforms such as Facebook, LinkedIn and WhatsApp, and their implications for brand community management for brands.