Based on our most popular training course, Fast Track Digital Marketing, the online course features a selection of up-to-the minute video modules and live, interactive Q&A sessions with our dedicated, expert trainer, Michelle Goodall.
Get up to speed with all things digital in 12 engaging video modules, packed with the latest digital marketing insight and advice, alongside interactive quizzes and recommendations for further learning, all fully integrated with the rest of the Econsultancy subscription.
Digital practitioners: put your current skills into context or learn how different digital channels and disciplines fit together.
Senior marketers and business leaders: Gain a well-rounded understanding of the digital landscape that can be used to help shape your strategy.
Career movers: Explore new areas of digital marketing and how your current skills might transfer.
Graduates: Be introduced to key digital concepts and learn practical techniques to use straight away.
Get insight and advice from our expert practitioner: 12 engaging online videos of 30-45 minutes designed to provide an easily digestible overview of digital marketing.
Test and benchmark your knowledge: Each module contains quizzes to help you measure your knowledge as you go, while managers can review the progression of their entire team.
Measure your success: A final exam provides a sense of achievement and helps you measure knowledge.
More than just a pat on the back: Every user will receive a certificate on completion, 18 hours of CPD accreditation and a LinkedIn badge.
1. The Digital Context
2. Planning Digital Marketing
3. Content Strategy and Content Marketing
6. Display Advertising
7. Social Media
8. Online Video
9. Performance and Influencer Marketing
10. Platforms, Usability and Conversion Optimisation
11. Email Marketing
12. Analysis and Measurement
Giving you comprehensive coverage, each topic is made up of a number of modules, guiding you through the basics of all things digital.
We know how fast the market is moving, so topics are constantly updated to ensure you’re not left behind.