Fast Track FAQs

The Autum 2024 cohort of the Fast Track to Digital Marketing begins on Tuesday 17^th September. The course runs for 8 weeks and the last day to complete the final exercise is Friday 15^th November.

Each week varies a bit, but no week should take more than 90 minutes total and some weeks considerably less. There are recommended readings that are entirely optional and there is no ‘homework.’ There is also a Reading Week scheduled in Week 4 to catch up.

Check out the lesson-level syllabus here. 

All courses were developed in 2023/2024. We’ve focused the on-demand coursework on the fundamental theories, frameworks, and best practices of digital marketing. We use the live kickoff, live Q&As, and Analyst Trends session to introduce emerging opportunities, technologies, and market movements. The aligned readings and case studies are also regularly updated by Econsultancy’s editorial team.

There are practical assignments throughout the courses, some of which are interactive and others which align to your workbook. There is also an extended simulation exercise at the end of the programme. The goal of all of these is to apply what you’ve learned – there is no formal exam and no grade.

To keep everyone on the same page, course materials unlock at midnight on Sunday. They remain available until the end of the programme.

For a technical issue or a question about how the course works, the fastest route is to email the account team at FastTracks@econsultancy.com.

If you have a content related question, please post it to the Fast Track Social Forum so everyone can benefit from the discussion. If it’s a brand specific question you’d prefer to address privately, use the FastTracks@econsultancy.com email address.

The live event will be visible as an entry in your calendar, and you can access the session by clicking on the course link in your calendar.

The Join button can be found in the event listing on the page for that week, pictured below.

All live events will be recorded and available in that week’s learning plan within 24 hours. 

The Fast Track isn’t graded, but we do want to make sure you participate fully. To qualify for your certificate, complete all on-demand courses and the simulation. These total 15 Continuing Professional Development hours.

Note, you do not need to submit your workbook – that’s for you to use as inspiration for future tests and improvements.

Just let us know via the FastTracks@econsultancy.com email. We’ll confirm and mark the course as complete. 

Occasionally there’s an issue with embedded video links and certain browsers. The first thing to do is try closing your browser to clear the cache. If that doesn’t work, please note the course and lesson names and let us know at FastTracks@econsultancy.com.

All Fast Track courses are available as individual experiences in the Econsultancy Skills Cloud and we encourage you to keep your workbook of Apply Your Learning assignments. Other elements of the Fast Track will no longer be available after 15^th November 2024.