- When does the Fast Track begin and end?
The Autum 2024 cohort of the Fast Track to Digital Marketing begins on Tuesday 17th September. The course runs for 8 weeks and the last day to complete the final exercise is Friday 15th November.
- What is the expected weekly time commitment?
Each week varies a bit, but no week should take more than 90 minutes total and some weeks considerably less. There are recommended readings that are entirely optional and there is no ‘homework.’ There is also a Reading Week scheduled in Week 4 to catch up.
- What topics does the course cover?
Check out the lesson-level syllabus here.
- How up to date is this learning content?
All courses were developed in 2023/2024. We’ve focused the on-demand coursework on the fundamental theories, frameworks, and best practices of digital marketing. We use the live kickoff, live Q&As, and Analyst Trends session to introduce emerging opportunities, technologies, and market movements. The aligned readings and case studies are also regularly updated by Econsultancy’s editorial team.
- Are there assignments or exams?
There are practical assignments throughout the courses, some of which are interactive and others which align to your workbook. There is also an extended simulation exercise at the end of the programme. The goal of all of these is to apply what you’ve learned – there is no formal exam and no grade.
- Why can’t I move on to next week’s materials?
To keep everyone on the same page, course materials unlock at midnight on Sunday. They remain available until the end of the programme.
- How do I ask a question?
For a technical issue or a question about how the course works, the fastest route is to email the account team at FastTracks@econsultancy.com.
If you have a content related question, please post it to the Fast Track Social Forum so everyone can benefit from the discussion. If it’s a brand specific question you’d prefer to address privately, use the FastTracks@econsultancy.com email address.
- Help, I can’t find a live event!
The live event will be visible as an entry in your calendar, and you can access the session by clicking on the course link in your calendar.
The Join button can be found in the event listing on the page for that week, pictured below.
- I missed a live session. How do I watch it?
All live events will be recorded and available in that week’s learning plan within 24 hours.
- When are the live sessions and how long are they?
Event Time / Date Duration Live Kick-Off Session 3pm GMT / Tuesday 17th September 45 minutes Term 1 Super Q&A 2pm GMT / Tuesday 8th October 45 minutes Term 2 Super Q&A 3pm GMT / Tuesday 29th October 45 minutes Live Analyst Session 3pm GMT / Tuesday 5th November 1 hour
- How do I receive a grade and get my certificate?
The Fast Track isn’t graded, but we do want to make sure you participate fully. To qualify for your certificate, complete all on-demand courses and the simulation. These total 15 Continuing Professional Development hours.
Note, you do not need to submit your workbook – that’s for you to use as inspiration for future tests and improvements.
- I’ve taken one of the courses in the Fast Track already. What do I do?
Just let us know via the FastTracks@econsultancy.com email. We’ll confirm and mark the course as complete.
- I’m in a course and a lesson video isn’t playing. What do I do?
Occasionally there’s an issue with embedded video links and certain browsers. The first thing to do is try closing your browser to clear the cache. If that doesn’t work, please note the course and lesson names and let us know at FastTracks@econsultancy.com.
- Can I access course materials after the programme ends?
All Fast Track courses are available as individual experiences in the Econsultancy Skills Cloud and we encourage you to keep your workbook of Apply Your Learning assignments. Other elements of the Fast Track will no longer be available after 15th November 2024.
Kick-off FAQ & platform walkthrough
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How to use the Social Forum
Using the Forum is easy. Just click on the “Explore Here” button on the Fast Track landing page, pictured below, to enter the forum.
But the most value is in asking questions, and getting in discussions. There are three ways to post questions to the Forum.
Another option inside the Forum is the Ask The Expert button in the Questions and Answers tab, pictured here.
Asking questions on the forum
Inside the Forum, you’ll see this icon in the top right corner of the screen. Just click on it to ask a question.
Ask The Expert is also available in the burger menu in the top left corner of your navigation.
From any course start page, just use the Question and Answer field, pictured below, to post a question that will be associated with that course.
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Want to share a link or piece of content to the Forum?
You’re our kind of learner!
You can post URLs or links to videos from Vimeo or YouTube, as well as PowerPoints, images or PDFs.
Just click the red arrow inside the Forum page, pictured here, or the Contribute option in the burger menu in the top left navigation.