Fast Track FAQs

The Spring 2024 cohort of the Fast Track to Digital Marketing begins on Tuesday the 23rd April. The course runs 8 weeks and the last day to complete the final exercise is Monday the 1st of July.

Each week varies a bit but no week should take more than 90 minutes total and most weeks considerably less. There are recommended readings that are entirely optional and no homework. 

Check out the lesson-level syllabus here. 

There are practical assignments throughout the courses, some of which are interactive and others which align to your workbook. There is also an extended simulation exercise at the end of the programme. The goal of all of these is to apply what you’ve learned – there is no formal exam and no grade. 

To keep everyone on the same page, course materials unlock at midnight on Sunday. They remain available until the end of the programme. 

For technical questions, the fastest route is to email the account team at FastTracks@econsultancy.com

If you have a content related question, please post it to the social channel so everyone can benefit from the discussion. If it’s a brand specific question you’d prefer to address privately, use the FastTracks@econsultancy.com email address.  

The Join button can be found in the event listing on the page for that week, pictured below. 

All live events will be recorded and available in that week’s learning plan within 24 hours. 

Our Learning Management Platform uses ‘courses’ as its basic unit, so even short intro videos will be labeled as courses. Don’t worry, there’s no week with more than two on-demand courses. 

Just let us know via the FastTracks@econsultancy.com email. We’ll confirm and mark the course as complete. 

The Fast Track isn’t graded, but we do want to make sure you participate fully. To qualify for your certificate, you need to complete all of the on-demand courses and the simulation. Note, you do not need to submit your workbook – that’s for you to use as inspiration for future tests and improvements. 

All Fast Track courses are available as individual experiences in the Econsultancy Skills Cloud and we encourage you to keep your workbook of Apply Your Learning assignments. Other elements of the Fast Track will no longer be available after July 1st, 2024. 

The length of the live sessions varies, and times are approximate. 

• Event	Time / Date	Duration
  Kickoff Session	3pm GMT / Tuesday 14th May	45 minutes
  Term One Super Q&A	3pm GMT / Tuesday 14th May	35 minutes
  Term Two Super Q&A	3pm GMT / Tuesday 4th June	35 minutes
  Analyst Session	3pm GMT / Wednesday 12th June	45 minutes

The points system is largely based on time spent with an activity, but it also considers the importance of certain events, such as the final simulation activity.  

• Weekly Intro Videos – 1 point 
• Live Trends Session – 4 points 
• Live Kickoff Session – 5 points 
• On-demand course – 6 points 
• Simulation Final – 10 points 

Occasionally there’s an issue with embedded video links and certain browsers. The first thing to do is try closing your browser to clear the cache. If that doesn’t work, please note the course and lesson names and let us know at FastTracks@econsultancy.com.  

The built-in calendar function can add the dates of live events to your calendar, but first you must synch them together. 

Step One – from the Fast Track home page, find the Calendar on the bottom right of the screen. Then click on the right facing arrow pictured below. 

Step Two – this will bring up a dialog box. Click on “Add Calendar” 

Step Three – this will ask you to open Outlook and bring you to a page called “Subscribe from web”. In the Calendar Name field, put in “Fast Track to Digital Marketing” 

Step Four – choose which calendar you’d like to add these events to. In most cases this should be “My Calendar”, as pictured below: 

 Step Five: Click “Import” and you’re done. If you encounter an issue, see the next FAQ. 

We’re aware of issues with syncing the programme dates for users on the old version of the Outlook app. If the sync functionality isn’t working for you, please look out for and accept an Outlook invite from your Engagement Manager at Econsultancy to help you add the key dates to your calendar.