Econsultancy adds new 8-week blended learning programme for all subscribers

Econsultancy has launched a revamped version of its popular Fast Track to Digital Marketing training, available as part of a subscription and designed to be cost-effective.

The new 8-week blended programme is suitable for teams of all sizes and combines the best of Econsultancy’s on-demand, live, social, and interactive learning elements, before a simulation-based final exercise.

Participants will join a global community of learners, coming together to master foundational digital marketing concepts required to implement effective campaigns.

Registration is open now to all Econsultancy members for the first live programme kick-off on April 23^rd, followed by on-demand sessions in customer experience, content, data, email, SEO, organic and paid social media, digital advertising and paid search. Weeks 4 and 7 include a Q&A with the course host, Steffan Aquarone, and the programme concludes with a live trends presentation from Econsultancy senior analyst Lynette Saunders before learners take their final exam (view the full syllabus).

Created as a grounding for marketing managers and executives, the programme is suitable for whole organisations undergoing marketing transformation.

Econsultancy Managing Director Richard Breeden said, “Delivering cost-effective blended learning is a challenge, but that’s our mission. We hope that in less than two hours per week, our redesigned Fast Track programme will have a tangible impact for our member organisations, boosting marketing effectiveness and fostering a consistent, joined-up approach.”