Fast Track to Digital Marketing

Fast Track to Digital Marketing is an 8-week training course covering the key digital marketing topics every marketer should understand.  Your team will come away armed with the latest techniques to drive growth and be able to:  understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned . 

Course overview

  • 8 weeks of interactive online training. Join the live sessions or access them on demand
  • Regular Q&A sessions
  • A final assessment to demonstrate proficiency
  • 15 CPD points
  • Access to over 100 hours of online courses and over 300 trends and best practice guides, case studies, webinars and articles on digital marketing

Who the course is for

Marketers with less exposure to online marketing channels or whose experience is in specific digital disciplines will benefit hugely from this course. We also get great feedback from people with more digital experience as they look to refresh their knowledge. 

  • Digital marketing managers and executives interested in learning foundational digital marketing concepts
  • Non-marketing professionals looking to transition into marketing-focused roles  
  • Senior marketing professionals interested in growing their digital knowledge  

Weekly training schedule

Week 1

Live kick-off. Customer experience and content

Week 2

Customer data and email

Week 3

SEO and organic social media

Week 4

Reading period and expert Q&A

Week 5

Advertising and paid search

Week 6

Paid social media and influencer marketing

Week 7

Integrated digital marketing and expert Q&A

Week 8

Exam simulation and live trends session

Want to learn more?

Leading brands use the Fast Track to Digital Marketing

“The Dyson Commercial Academy led by Econsultancy is hugely important to set our people up for digital success and to help us keep up with our pace of growth, ambitious plans, and the complexities of global expansion.”

“Econsultancy has been a foundational partner in helping us build digital skills and capability across Channel 4 marketing as well as helping us define a roadmap for success.”

“Through our amazing partnership with Econsultancy, and their brilliant content experts, we produced a high quality, engaging, and comprehensive training program that can continue to be leveraged by future marketers who join, as well as be a reference for all. We are so proud of this program and our excellent results!”

Awards and recognitions for our training programmes

Best use of Blended Learning – 2023

Best Learning Programme supporting a Business Strategy Transformation – 2023

Best advancement in Competencies and Skill Development – 2023

Why train your team with Econsultancy ?

Econsultancy has been training marketing teams for over 20 years.  Our extensive team of experts provides global brands with the latest thinking in digital marketing and learning techniques.

Econsultancy is trusted by the world’s leading brands