Fast Track to Digital Marketing is an 8-week training course covering key digital marketing topics every marketer should understand.  Through live, interactive and on-demand elements your team will come away with the latest techniques to drive growth and be able to:  understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned.

Marketers with less exposure to online marketing or whose experience is in specific digital disciplines will benefit hugely from this course. We also get great feedback from people with more digital experience looking to refresh their knowledge.

Digital marketing managers, executives and non-marketing professionals interested in learning foundational digital marketing concepts
Senior marketing professionals interested in growing their digital knowledge
This course is ideal for teams looking to bring consistency to their marketing, but individuals are also welcome to sign up

Alongside the 8-week course, your team will become members of Econsultancy, and benefit from a vast array of resources.

Learners on the Fast Track to Digital Marketing are 7x more likely to complete than other on-demand training on the market
With access to over 100 hours of content, including Fast Track to Ecommerce: Platforms & Partners, plus research, case studies and webinars, participants are able to upgrade skills beyond the course
Wherever your team is located, they can take part in the course, interact with other participants and have direct access to an expert

Week 1

Live kick-off. Customer experience and content

Week 2

Customer data and email

Week 3

SEO and organic social media

Week 4

Reading period and expert Q&A

Week 5

Advertising and paid search

Week 6

Paid social media and influencer marketing

Week 7

Integrated digital marketing and expert Q&A

Week 8

Exam simulation and live trends session

This course comes as part of a membership to Econsultancy, which will give you and your team access to over 100 hours of online courses and over 300 trends and best practice reports.

It can provide you with huge value in accelerating digital marketing capabilities and performance throughout the year.

Fill in the form to get more details.

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Leading brands use the Fast Track to Digital Marketing

“The Dyson Commercial Academy led by Econsultancy is hugely important to set our people up for digital success and to help us keep up with our pace of growth, ambitious plans, and the complexities of global expansion.”

“Econsultancy has been a foundational partner in helping us build digital skills and capability across Channel 4 marketing as well as helping us define a roadmap for success.”

“Through our amazing partnership with Econsultancy, and their brilliant content experts, we produced a high quality, engaging, and comprehensive training program that can continue to be leveraged by future marketers who join, as well as be a reference for all. We are so proud of this program and our excellent results!”

Fast Track to Digital Marketing

Sign your team up for the next course, starting September 17

Course overview

Who the course is for

What makes it different?