Fast Track to Modern Marketing Online

This Fast Track course, presented by Econsultancy founder Ashley Freidlein, is based directly on our Modern Marketing Model (M3).

Through 10 videos, recommended readings and quizzes, you’ll learn the practical skills and immediately applicable techniques to advance your understanding of marketing in the digital era. The optional exam at the end is a great way to reinforce and test your knowledge, before downloading a certificate of completion.

Modern marketing strategy

You’ll learn ways to make your marketing strategy quantified, agile and future-proofed. This module also introduces the Fast Track to Modern Marketing course, presents an overview of the M3 module. Click ‘Get started’ to learn more.

Market and customer orientation

Explore ways to achieve market orientation through a customer focused approach and ensure engagement from your organisation. Click ‘Get started’ to learn more.

Customer Insight

In this module, you’ll learn how to make the most of the latest methods and digital data analytics to fully inform your customer insight planning. Click ‘Get started’ to learn more.

Brand and value

This module discusses ways you can add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand. Click ‘Get started’ to learn more.

Segmentation and targeting

Learn how to select target segments based on relevance using both classical and digital methods. Click ‘Get started’ to learn more.

Positioning

Learn how the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation. Click ‘Get started’ to learn more.

Customer experience and content

Learn what customer experience is and how to successfully fuse classic and digital thinking. Click ‘Get started’ to learn more.

Distribution

In this module, you’ll learn more about how traditional models of distribution have changed and how digital has broken down the barriers to entry. Click ‘Get started’ to learn more.

Integrated marketing communications

Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity. Click ‘Get started’ to learn more.

Data and measurement

In this module, you’ll learn more about what data you need to support your marketing (including to machines) and how do you measure and optimise performance. Click ‘Get started’ to learn more.