Fast Track to Modern Marketing Online

This Fast Track course, presented by Econsultancy founder Ashley Friedlein, is based directly on our Modern Marketing Model (M3).

Through 10 videos, recommended readings and quizzes, you’ll learn the practical skills and immediately applicable techniques to advance your understanding of marketing in the digital era. You’ll gain 18 CPD accredited hours and the optional end-of-course exam is a great way to reinforce and test your knowledge, before downloading your certificate of completion.

14 Min

Modern marketing strategy

You’ll learn ways to make your marketing strategy quantified, agile and future-proofed. This module also introduces the Fast Track to Modern Marketing course, presents an overview of the M3 module.

Econsultancy
15 Min

Market and customer orientation

Explore ways to achieve market orientation through a customer focused approach and ensure engagement from your organisation.

Econsultancy
14 Min

Customer Insight

In this module, you’ll learn how to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.

Econsultancy
16 Min

Brand and value

This module discusses ways you can add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand.

Econsultancy
15 Min

Segmentation and targeting

Learn how to select target segments based on relevance using both classical and digital methods.

Econsultancy
10 Min

Positioning

Learn how the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.

Econsultancy
24 Min

Distribution

In this module, you’ll learn more about how traditional models of distribution have changed and how digital has broken down the barriers to entry.

Econsultancy
30 Min

Integrated marketing communications

Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.

Econsultancy
23 Min

Data and measurement

In this module, you’ll learn more about what data you need to support your marketing (including to machines) and how do you measure and optimise performance.

Econsultancy