Modern marketing strategy
You’ll learn ways to make your marketing strategy quantified, agile and future-proofed. This module also introduces the Fast Track to Modern Marketing course, presents an overview of the M3 module.
This Fast Track course, presented by Econsultancy founder Ashley Friedlein, is based directly on our Modern Marketing Model (M3).
Through 10 videos, recommended readings and quizzes, you’ll learn the practical skills and immediately applicable techniques to advance your understanding of marketing in the digital era. You’ll gain 18 CPD accredited hours and the optional end-of-course exam is a great way to reinforce and test your knowledge, before downloading your certificate of completion.
Market and customer orientation
Explore ways to achieve market orientation through a customer focused approach and ensure engagement from your organisation.
Customer Insight
In this module, you’ll learn how to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.
Brand and value
This module discusses ways you can add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand.
Segmentation and targeting
Learn how to select target segments based on relevance using both classical and digital methods.
Positioning
Learn how the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.
Customer experience and content
Learn what customer experience is and how to successfully fuse classic and digital thinking.
Distribution
In this module, you’ll learn more about how traditional models of distribution have changed and how digital has broken down the barriers to entry.
Integrated marketing communications
Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.
Data and measurement
In this module, you’ll learn more about what data you need to support your marketing (including to machines) and how do you measure and optimise performance.
