Learning that fits around your day
Get insight and advice from our expert practitioner: 10 engaging online videos of 10-15 minutes designed to provide an easily digestible overview of digital marketing.
Test and benchmark your knowledge: Each module contains quizzes to help you measure your knowledge and progress as you go.
Measure your success: An optional final exam provides a sense of achievement and helps you measure knowledge.
More than just a pat on the back: Every user will receive a certificate on completion, 18 hours of CPD accreditation and a LinkedIn badge.
Modern marketers must master more channels and technologies than ever before. Econsultancy has launched a brand new course, Fast Track to Modern Marketing, which is based directly on our Modern Marketing Model (M3) and designed to give you practical skills and immediately applicable techniques to advance your understanding of marketing in the digital era.
Fast Track to Modern Marketing is delivered online through 10 interactive modules taught by Ashley Friedlein, Founder of Econsultancy. Formalise your existing skills and come away with the confidence that you really know your stuff.
Hear from Ashley Friedlein
“Due to the rise of digital, marketing is going through an existential crisis. The Modern Marketing Model (M3) is the first unifying framework that fuses digital and classic marketing onto one future-facing model”
Fast Track consists of video modules, readings and downloads and covers the following 10 modules, which highlight ways to combine marketing principles with digital delivery:
Marketing Strategy: How to make your marketing strategy quantified, agile and future-proofed
Market / Customer Orientation: How to achieve market orientation through a customer focused approach and ensure engagement from your organisation
Customer Insight: How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning
Brand & Value: How to add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand
Segmentation & Targeting: Learn how to select target segments based on relevance using both classical and digital methods
Positioning: Learn how the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation
Customer Experience: Learn what customer experience is and how to successfully fuse classic and digital thinking
Distribution: Learn how traditional models of distribution have changed and how digital has broken down the barriers to entry
Integrated Marketing Communications: Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity
Data & Measurement: Learn what data you need to support your marketing (including to machines) and how do you measure and optimise performance