Head over to the Festival website to see the gloriously colour-coded agenda in full, which this year includes filters and search for some extra UX goodness.

Here are just a few of the session highlights.

Brand & Creative 

Turning around a business in trouble -– Co-operative Bank, the most improved brand of 2015 
Alastair Pegg, Marketing Director, Co-operative Bank

Going global: Managing a quintessentially British brand across continents
Sue Chidler, Marketing Director – Cath Kidston


What content marketers can learn from philosophy
Alain de Botton, Writer and Philosopher 

Panel: How do you go about creating a 360⁰ video campaign?
TUI Group, Jaguar Land Rover UK, Royal Opera House

Customer Experience

Beyond bots: When technology becomes human
Karlijn Vogel-Meijer , Manager Social Media – KLM

Data & Analytics

Panel: Overcoming the opt-outs – weighing up the costs and benefits of the EU GDPR
Tesco, RNLI, John Lewis


How British Gas are turning the heat up on their insight strategy
Georgina White, Head of Insight – British Gas


Harnessing personalised digital experiences to power CRO
Mickael Paris, Head of Digital Marketing – Standard Life

Panel: The rules of engagement for personalised advertising in the ad-blocking era
Mondelez, DMA

Realising your Potential

Could making bold sideways moves make you a better marketer?
Alex Dimiziani, Head of Marketing, EMEA – Airbnb


Bringing the Wimbledon experience to life on Snapchat
Alexandra Willis, Head of Communications, Content & Digital – All England Lawn Tennis Club

Tickets are available from the Festival website.