Around a fifth of American shoppers will go online to buy their dad a gift this Father’s Day, according to new research.

The National Retail Federation found 18.7% of people will turn to an e-commerce store to buy a gift for the occasion, which is marked this weekend.

But the web still ranks behind more traditional gift-buying destinations – 34.2% of people surveyed said they would shop at a department store, 29.6% at a gift or electricals store and 28.7% at a discount store.

Only clothes shops and mail order catalogues are set to see less Father’s Day trade than the internet. Electronics rank among the most popular items sold online.

GeekDad blogger John Baichtal wrote:


Some comedian, I think it was Chris Rock, said that all dad asks for in life is the big piece of chicken. But on Father’s Day, it’s a different story. This is our day, just once per year!

“Me, my Father’s Day is gonna consist of three things: beer, grilling meat, and the promise of a new gadget.”.

The NRF’s survey was conducted by BIGresearch and polled 8,353 consumers.