Tax compliance company drives €1 million new revenue with ABM targeting campaign
Taxually worked with Sharper B2B Marketing on a personalised email marketing and LinkedIn advertising campaign which was aligned with sales outreach
How L&G prioritises product thinking over feature delivery: a CX case study
L&G’s Group Technology Director – Digital and Experience, Claire Hazle illustrated how L&G has evolved towards building connected experiences across multiple systems, geared around key “moments that matter” in their customers’ lives. She also explained how L&G has worked to overcome organisational silos to join up the different services it provides, and how it has used customer journey mapping to tackling issues with its online login as well as its pensions on-boarding process.
Automotive ecommerce site optimises first-party data strategy to improve conversion rates by 50%
Vanarama used BlueConic to unify and activate its first-party data to gain real-time insights, improve its customer experience and reduce its costly reliance on third-party data
Irish Life Health boosts B2B leads with ABM approach
The health insurance provider worked with ReallyB2B on a research-led, multi-channel strategy which combined email marketing, personalised content hubs and LinkedIn engagement.
Halifax quadruples email click-to-delivered rates with customer-focused communications revamp
The Lloyds Banking Group brand worked with Havas CX helia and Stick & Twist to more than double metrics versus a series of benchmarks with campaigns based around key moments in the financial lives of customers
Alesco boosts US sales pipeline with ‘B2B2C’ content campaign
The insurance broker worked with Free Partners to create thought leadership and lead generation content which supported its own customers and their clients
ING Bank Romania’s social media campaign increases mortgage market share in Romania
The bank partnered with Jam Session for a user-generated content campaign which pivoted away from brand marketing trends to drive differentiation, engagement and conversation
Internet Statistics Compendium: Financial Services and Insurance
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
A year in online shopping: D2C, marketplaces and BNPL
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
How L&G prioritises product thinking over feature delivery: a CX case study
In the midst of a mounting cost of living crisis, consumers are more aware of their financial wellbeing than ever – making straightforward, accessible financial services absolutely paramount. According to research conducted by Legal & General, also known as L&G, 75% of its customer base expect 10 specific top tasks to be simple, intuitive, and […]
A metaverse reality check: What role for brands?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
Zelros CEO Christophe Bourguignat on AI personalisation in insurance
The co-founder of Zelros, an AI platform that helps insurers offer personalised product recommendations, discusses the role of the technology in a traditional industry.
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What challenges do FSI brands face in creating next-level digital experiences? [survey]
In partnership with Sitecore, Econsultancy has launched a new report – Financial Service Focus: Are brands meeting customers’ next-level digital expectations? – exploring challenges and opportunities faced by brands operating in the sector. Based on a survey of 201 financial services executives and 155 respondents working across all other industries, here are some key highlights. […]
How RappiPay Mexico is using AI to speak to customers ‘in their own language’
You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]
User Experience and Interaction Design for Mobile and Web - Best Practice Guide
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.
Social Media Advertising Best Practice Guide
The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
The Fundamentals of Marketing Measurement and Analytics
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
Ecommerce Best Practice Guide
Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.
