Financial Services

The latest marketing best practice, trends, case studies and statistics on the financial services sector


The fintech revolution and its effect on customer experience in financial services

Deputy Editor Rebecca Sentance examines the state of customer experience in the financial services industry, looking at who the digital challengers are that are disrupting financial services, what they bring to the table (and where they fall short), and how established incumbents are responding to the challenge and innovating on customer experience.


"In the UK, 74% of consumers do the majority of their banking online compared to 62% in the US"

The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.

From the Blog


Global bank lifts conversion rate from 5% to 72% with new digital strategy

Summary Red Badger has been working with one of the world’s largest banks since 2016. With products going live in the last year, the agency’s work is contributing to a global efficiency target of £1.2bn. The bank’s Originations and Utilities team identified that conversion rates on retail products were less than 5%. For the eligible customers, there were two key […]

Benchmark your company's digital performance

See how your organisation’s digital performance measures up compared to others in the financial services sector, with the Performance Benchmarks tool. You can search, save and export sector-specific metrics from open rate to average click-through rate.

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