Financial Services

The latest marketing best practice, trends, case studies and statistics on the financial services sector

How is coronavirus impacting the financial sector – and how are brands responding?

 ‌ The situation will require constant, careful handling from finance companies as they seek to reassure consumers, respond to their concerns, and earn their trust during this volatile period – and a lot may depend on just how well companies’ digital infrastructure and services can handle the increased demand.

Articles on financial services marketing

Fintech 2.0: the disruptors become the disrupted

Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs.

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The fintech revolution and its effect on customer experience in financial services

 ‌ Deputy Editor Rebecca Sentance examines the state of customer experience in the financial services industry, looking at who the digital challengers are that are disrupting financial services, what they bring to the table (and where they fall short), and how established incumbents are responding to the challenge and innovating on customer experience.

MoneySuperMarket’s Lloyd Page on personalisation: We want to deliver something useful in our CX

“There’s definitely an opportunity for a trusted brand, an independent trusted brand like MoneySuperMarket, to play a more meaningful role in our customer’s lives,” says Marketing Director Lloyd Page.

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Global bank lifts conversion rate from 5% to 72% with new digital strategy

Summary Red Badger has been working with one of the world’s largest banks since 2016. With products going live in the last year, the agency’s work is contributing to a global efficiency target of £1.2bn. The bank’s Originations and Utilities team identified that conversion rates on retail products were less than 5%. For the eligible customers, there were two key […]

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FSI marketing stats – explore the ISD

 ‌ The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.

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