FinTech platform increases sales leads with interactive email strategy
Razorpay used Mailmodo to optimise its online rating, product awareness and lead generation emails
2022 Digital Trends – Financial Services in Focus
This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.
Zelros CEO Christophe Bourguignat on AI personalisation in insurance
The co-founder of Zelros, an AI platform that helps insurers offer personalised product recommendations, discusses the role of the technology in a traditional industry.
Investment bank’s global B2B SEO campaign drives 179% traffic uplift
Saxo Bank partnered with MediaGroup Worldwide for a site optimisation and link-building campaign which increased rankings and visibility
Investment platform’s parent-focused content campaign delivers 233% organic traffic uplift
Wealthify worked with Yard to increase consumer awareness and backlinks via a granular seeding strategy
ALA Insurance’s Instagram campaign drives more profitable sales conversions
Partnering with BIG little LDN, the specialist motor insurance provider created a humorous influencer campaign which differentiated the brand in a competitive market
Fintech company’s influencer marketing campaign builds awareness among UK SMEs
GoCardless partnered with Nelson Bostock for an ‘Awkward Money’ campaign which achieved 72% share of voice against competitors.
Credit Karma exposes Gender Credit Gap to drive engagement uplift
The finance company’s content campaign exposed UK women’s credit inequality and boosted brand awareness and engagement.
Zelros CEO Christophe Bourguignat on AI personalisation in insurance
The co-founder of Zelros, an AI platform that helps insurers offer personalised product recommendations, discusses the role of the technology in a traditional industry.
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What challenges do FSI brands face in creating next-level digital experiences? [survey]
In partnership with Sitecore, Econsultancy has launched a new report – Financial Service Focus: Are brands meeting customers’ next-level digital expectations? – exploring challenges and opportunities faced by brands operating in the sector. Based on a survey of 201 financial services executives and 155 respondents working across all other industries, here are some key highlights. […]
How RappiPay Mexico is using AI to speak to customers ‘in their own language’
You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]
HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
According to Marketing Week’s Career and Salary Survey 2021, 46.3% of marketers have experienced the introduction of a new team structure over the past 12 months, while 22.6% have seen their teams merge with other departments or functions. At the Festival of Marketing, Marketing Week’s Deputy Editor, Lucy Tessaras, chaired a panel featuring Lou Bennett, […]
Direct Line Group’s Mark Evans on the three phases of digital transformation
Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”
User Experience and Interaction Design for Mobile and Web - Best Practice Guide
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.
Social Media Advertising Best Practice Guide
The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
The Fundamentals of Marketing Measurement and Analytics
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
Ecommerce Best Practice Guide
This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
FSI marketing stats – explore the ISD
The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.
