As banks seek to serve more customers online, how good are they at content design on the fly?
How is coronavirus impacting the financial sector – and how are brands responding?
The situation will require constant, careful handling from finance companies as they seek to reassure consumers, respond to their concerns, and earn their trust during this volatile period – and a lot may depend on just how well companies’ digital infrastructure and services can handle the increased demand.
Articles on financial services marketing
Mark Evans is Managing Director, Marketing & Digital at Direct Line Group. He was appointed to the role in June last year, after serving as Marketing Director since 2012. We caught up with Evans to find out how his job has changed since the Covid-19 outbreak, and ask what advice he would give marketers right […]
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Visa is acquiring American fintech firm Plaid in a deal worth $5.3bn in what represents one of the largest acquisitions in the space to date.
Companies that offer online tax preparation in the US will no longer be able to hide their free filing offerings from search engines after an exposé revealed that they were engaging in the practice.
In January 2018, Open Banking went into effect in the UK. Under the regulation, regulated banks are required to let customers share their financial data with third-party providers through APIs.
Robinhood built a billion-dollar business by targeting young investors with a mobile-first, mobile-only offering that offers commission-free trading.
With the fintech revolution disrupting even the largest financial institutions, one might expect that small, community banks would have no chance of keeping up. But as it turns out, these institutions are playing a key role in the fintech revolution.
The fintech revolution and its effect on customer experience in financial services
Deputy Editor Rebecca Sentance examines the state of customer experience in the financial services industry, looking at who the digital challengers are that are disrupting financial services, what they bring to the table (and where they fall short), and how established incumbents are responding to the challenge and innovating on customer experience.
Research, Trends and Best Practice
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets. However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
1. Introduction Over the last two decades a swathe of price comparison websites (PCW) have emerged, offering consumers a one-stop-shop for comparing the prices of a product or service. PCWs act as vertical search engines, aggregating product listings from multiple retailers. PCWs such as uSwitch, Confused.com, MoneySuperMarket and GoCompare are an important part of the marketing […]
MoneySuperMarket’s Lloyd Page on personalisation: We want to deliver something useful in our CX
“There’s definitely an opportunity for a trusted brand, an independent trusted brand like MoneySuperMarket, to play a more meaningful role in our customer’s lives,” says Marketing Director Lloyd Page.
Using a combination of SEO, content marketing, paid media, web development and web design, guarantor lender Buddy Loans boosts its conversion rates by 17%, and sees more than 5,000 additional loan sign ups.
If P&C Insurance employs chatbot platform GetJenny to take care of repetitive questions, improving customer satisfaction scores and freeing the customer service team to take care of clients with more complex queries.
Summary Red Badger has been working with one of the world’s largest banks since 2016. With products going live in the last year, the agency’s work is contributing to a global efficiency target of £1.2bn. The bank’s Originations and Utilities team identified that conversion rates on retail products were less than 5%. For the eligible customers, there were two key […]
FSI marketing stats – explore the ISD
The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.