Financial Services

The latest marketing best practice, trends, case studies and statistics on the financial services sector

2022 Digital Trends – Financial Services in Focus

‌ This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.

ai concept insurance

Zelros CEO Christophe Bourguignat on AI personalisation in insurance

The co-founder of Zelros, an AI platform that helps insurers offer personalised product recommendations, discusses the role of the technology in a traditional industry.

Case Studies

Articles

How RappiPay Mexico is using AI to speak to customers ‘in their own language’

You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]

restructuring marketing teams

HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused  

According to Marketing Week’s Career and Salary Survey 2021, 46.3% of marketers have experienced the introduction of a new team structure over the past 12 months, while 22.6% have seen their teams merge with other departments or functions. At the Festival of Marketing, Marketing Week’s Deputy Editor, Lucy Tessaras, chaired a panel featuring Lou Bennett, […]

User Experience and Interaction Design for Mobile and Web

User Experience and Interaction Design for Mobile and Web - Best Practice Guide

This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.

Econsultancy's Internet Statistics Database - Financial Services Industry Fintech

FSI marketing stats – explore the ISD

 ‌ The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.

Quick Links