Financial Services

The latest marketing best practice, trends, case studies and statistics on the financial services sector


The fintech revolution and its effect on customer experience in financial services

In this Briefing, Rebecca Sentance examines the state of customer experience in the financial services industry, looking at who the digital challengers are that are disrupting financial services, what they bring to the table (and where they fall short), and how established incumbents are responding to the challenge and innovating on customer experience.


"48% of US consumers aged 18-24 say they use banking apps weekly or more"

The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.

From the Blog

Fintech 2.0: the disruptors become the disrupted

Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs.

Photograph of a stock price going up and down

Six digital trends set to disrupt financial services in 2019

Financial services is one of the industries that has been most impacted by digital disruption, and 2018 saw numerous significant trends and developments. Here are six to look out for in 2019.


Global bank lifts conversion rate from 5% to 72% with new digital strategy

Summary Red Badger has been working with one of the world’s largest banks since 2016. With products going live in the last year, the agency’s work is contributing to a global efficiency target of £1.2bn. The bank’s Originations and Utilities team identified that conversion rates on retail products were less than 5%. For the eligible customers, there were two key […]

Benchmark your company's digital performance

See how your organisation’s digital performance measures up compared to others in the financial services sector, with the Performance Benchmarks tool. You can search, save and export sector-specific metrics from open rate to average click-through rate.

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