How banks can make loyalty more beneficial to customers
If the trend towards the unbundling of financial services is to be reversed, then banks need to make it beneficial for consumers to have a relationship with just one institution.
Why 2021 is a make or break year for challenger banks
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]
What companies can learn about disruption from Robinhood’s GameStop blow-up
Upstart brokerage firm Robinhood built a billion-dollar fintech business in the span of a few years by targeting young customers with a slick mobile-based stock trading experience and $0 commissions, but the company is facing the biggest challenge of its short life in the wake of a trading frenzy that was sparked by an unprecedented […]
How Lemonade disrupted the insurance industry and built a multi-billion dollar business
Lemonade, an insurance upstart that offers homeowners and renters insurance policies in 23 US states, recently raised $300m in a funding round that reportedly valued the four year-old company at more than $2bn. Here’s how the fintech insurer successfully broke into an industry dominated by powerful, entrenched firms. A radically different – and efficient – […]
User Experience and Interaction Design for Mobile and Web - Best Practice Guide
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.
Content design and coronavirus: How do the big five UK banks compare?
As banks seek to serve more customers online, how good are they at content design on the fly?
How is coronavirus impacting the financial sector – and how are brands responding?
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Marketers on the new normal: Mark Evans, MD, Marketing & Digital at Direct Line Group
Mark Evans is Managing Director, Marketing & Digital at Direct Line Group. He was appointed to the role in June last year, after serving as Marketing Director since 2012. We caught up with Evans to find out how his job has changed since the Covid-19 outbreak, and ask what advice he would give marketers right […]
Visa makes a huge fintech bet with $5.3bn acquisition of Plaid
Visa is acquiring American fintech firm Plaid in a deal worth $5.3bn in what represents one of the largest acquisitions in the space to date.
Without Open Banking regulation, banks and fintechs clash in the US
In January 2018, Open Banking went into effect in the UK. Under the regulation, regulated banks are required to let customers share their financial data with third-party providers through APIs.
Could a huge bug lead to the demise of one of fintech’s biggest stars and dent the industry?
Robinhood built a billion-dollar business by targeting young investors with a mobile-first, mobile-only offering that offers commission-free trading.
Small banks are playing a big behind-the-scenes role in the fintech revolution
With the fintech revolution disrupting even the largest financial institutions, one might expect that small, community banks would have no chance of keeping up. But as it turns out, these institutions are playing a key role in the fintech revolution.
Fintech 2.0: the disruptors become the disrupted
Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs.
The fintech revolution and its effect on customer experience in financial services
Over the past several years, a clear digital revolution has been taking place in the financial services industry.
Buddy Loans increases conversion rates by 17% with SEO-led strategy
Using a combination of SEO, content marketing, paid media, web development and web design, guarantor lender Buddy Loans boosts its conversion rates by 17%, and sees more than 5,000 additional loan sign ups.
Insurance company automates over 60% of customer service queries with chatbot
If P&C Insurance employs chatbot platform GetJenny to take care of repetitive questions, improving customer satisfaction scores and freeing the customer service team to take care of clients with more complex queries.
Global bank lifts conversion rate from 5% to 72% with new digital strategy
Summary Red Badger has been working with one of the world’s largest banks since 2016. With products going live in the last year, the agency’s work is contributing to a global efficiency target of £1.2bn. The bank’s Originations and Utilities team identified that conversion rates on retail products were less than 5%. For the eligible customers, there were two key […]
What brands need to know about NFTs
A suddenly hot segment of the crypto world has taken the internet economy by storm and created a potentially huge opportunity for brands.
HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping
At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shared her views on data-driven transformation, taking in data stewards, business outcomes, data democratisation and data lineage mapping.
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view
The insurance comparison market is a colourful, competitive place full of larger-than-life marketing characters, from opera-singing men to catchphrase-uttering meerkats, all of them vying for consumer attention and recall. From 2016 to 2017, Confused.com also had its own memorable character in the form of James Corden, who was the face of the brand’s ‘Drivers Win’ […]
How BMW, Direct Line Group and O2 are rising to the customer experience challenge
On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for Direct Line Group, and Tete Soto, Transformation Director for O2. Each panellist explored how their company is responding to the customer experience challenge of a pandemic.
Being a digitally savvy CMO: how to use search data to set strategy
Digital transformation consultant and experienced marketing director Pascal Moyon shares his approach to search analysis and strategy for digital businesses.
A day in the life of… Claire Hazle, Director of Digital Self-Service, Legal and General
Claire Hazle is Director of Digital Self-Service at Legal and General, a company she joined halfway through lockdown. Hazle gives us an outline of how L&G is responding to the crisis, and what her average day looks like.
Digital Transformation Monthly – November 2019
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
A Marketer’s Guide to Price Comparison Websites
1. Introduction Over the last two decades a swathe of price comparison websites (PCW) have emerged, offering consumers a one-stop-shop for comparing the prices of a product or service. PCWs act as vertical search engines, aggregating product listings from multiple retailers. PCWs such as uSwitch, Confused.com, MoneySuperMarket and GoCompare are an important part of the marketing […]
FSI marketing stats – explore the ISD
The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.
