Financial Services

The latest marketing best practice, trends, case studies and statistics on the financial services sector

2021 Digital Trends – Financial Services & Insurance in Focus

‌ This report examines the current status of the financial service industry’s digital adoption efforts, reviews the challenges that still stand in the way of a fully realised transformation, analyses how leaders in the sector are approaching those challenges and makes recommendations for next steps on the digital journey.

Essential reads

fintech concept illustration including piggy bank bitcoin shopping trolley

Why 2021 is a make or break year for challenger banks

Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]

Latest

A screencap from the Confused.com 'From Confusion to Clarity' ad spot showing a car driving into the sunset with the Confused.com logo above.
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How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view

The insurance comparison market is a colourful, competitive place full of larger-than-life marketing characters, from opera-singing men to catchphrase-uttering meerkats, all of them vying for consumer attention and recall. From 2016 to 2017, Confused.com also had its own memorable character in the form of James Corden, who was the face of the brand’s ‘Drivers Win’ […]

User Experience and Interaction Design for Mobile and Web

User Experience and Interaction Design for Mobile and Web - Best Practice Guide

This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.

piggy-bank-on-blue-background

Global bank lifts conversion rate from 5% to 72% with new digital strategy

Summary Red Badger has been working with one of the world’s largest banks since 2016. With products going live in the last year, the agency’s work is contributing to a global efficiency target of £1.2bn. The bank’s Originations and Utilities team identified that conversion rates on retail products were less than 5%. For the eligible customers, there were two key […]

Econsultancy's Internet Statistics Database - Financial Services Industry Fintech

FSI marketing stats – explore the ISD

 ‌ The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

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