Financial Services

The latest marketing best practice, trends, case studies and statistics on the financial services sector

How L&G prioritises product thinking over feature delivery: a CX case study

L&G’s Group Technology Director – Digital and Experience, Claire Hazle illustrated how L&G has evolved towards building connected experiences across multiple systems, geared around key “moments that matter” in their customers’ lives. She also explained how L&G has worked to overcome organisational silos to join up the different services it provides, and how it has used customer journey mapping to tackling issues with its online login as well as its pensions on-boarding process.

2022 Digital Trends – Financial Services in Focus

‌ This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.

Case Studies

Articles

A pale-skinned avatar with brown hair and glasses, wearing colourful pink, blue, purple and green clothing, hovers in front of a giant BMW iX which is floating at a slant. The two are suspended amidst a psychedelic landscape of strange shapes and jungle-like plants.

A metaverse reality check: What role for brands?

Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.

How RappiPay Mexico is using AI to speak to customers ‘in their own language’

You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]

User Experience and Interaction Design for Mobile and Web

User Experience and Interaction Design for Mobile and Web - Best Practice Guide

This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.

Econsultancy's Internet Statistics Database - Financial Services Industry Fintech

FSI marketing stats – explore the ISD

 ‌ The Internet Statistics Database contains over 2,000 charts and statistics related to financial services, for you to browse, save and export.

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