Mobile marketing can be both a cheap and effective marketing method, whilst also offering enormous reach to marketers. There are currently more wireless mobile devices than televisions and computers combined, and are used by most  demographics, making it an appealing marketing channel.

I’ve been finding some interesting presentations on the subject from Slideshare, including general introductions to mobile marketing, market data, and analysis of future trends…

What is Mobile Marketing?

Mobile Invisible Revolution

Mobile Marketing Trends 2010

iPhone Applications & Luxury Brands

Mobile Marketing Discovery Tactics for the Mobile Web

Mobile Marketing 101

2010 Mobile Influencers: Trend Predictions in 140 Characters

AdMob – Mobile Metrics (November 2009)


Mobile Advertising IAB

Reebok Ipl Case Study