Five of Econsultancy’s best infographics from 2014

Here’s a round up of infographics, which we’ve created to accompany some of our survey reports this year.

The topics we’ve covered include cross-channel trends, budgets, data-driven marketing and essentials skills for modern marketers.

Enjoy!

By Graham Charlton September 24th 2014 14:49

Cross-channel marketing trends

Our Cross-Channel Marketing Report looks in detail at the extent to which companies are integrating their marketing activities.

This infographic looks at some of the key data points and trends covered in the report, which is based on a survey of almost 1,000 marketers.

Marketing budgets

The Marketing Budgets Report 2014 is based on a survey of more than 600 company and agency marketers.

This infographic presents some of the key findings from the report…

Data-driven marketing

Our Measurement and Analytics report found that there is an analytics skills gap which is holding back implementation.

Skills shortages are most apparent in the use of digital analytics tools, statistical modelling and conversion rate optimisation (CRO).

Essential skills for modern marketers

This infographic to summarise the findings of our Skills of the Modern Marketer report, based on interviews and a survey with senior level marketers.

Key digital trends 2014

Customer experience represents the single most exciting opportunity for businesses this year, according to our 2014 Digital Trends Briefing.

Article Customer Experience

Three key insights from our new Enterprise Priorities in Digital Marketing report

How has marketing changed? In what ways does it still need to change?

Although there are many answers to these common questions, with huge topics such as social, content, mobile and data coming into play, the one thing that remains abundantly clear is that the customer is now in charge.

Building a customer first approach should be the main priority in all business strategies, particularly as we begin to understand the power of data and how it can help us create deeper, more meaningful and accurate customer engagement.

But how have these customer-empowered channels reshaped marketing budgets? How has the use of digital marketing channels caused the marketing landscape to evolve? How have marketers leveraged their technology investments to build stronger customer relationships?

We asked these questions and more to 402 senior marketers from global enterprises for our new Enterprise Priorities in Digital Marketing report in association with Teradata.

This research has the goal of providing guidance for the future through specific benchmarks from digital marketing leaders from various global organisations, focusing on the technology priorities, the strategies they support and the marketing budgets with which they’re aligned.

Here are some of the key findings…

Article Data and Analytics

Unlock (not provided) organic data and other quick Google Analytics tips

Frustrated by (not provided) keyword data and other Google Analytics niggles?

This post looks to help you resolve these issues to get more from your organic search data.

Article Big data

Salesforce CEO Marc Benioff on the power of the cloud

I had the pleasure of meeting Marc Benioff, CEO of Salesforce last week at Exact Target’s Connections conference in Indianapolis.

Together with other analysts from Gartner and Forrester, we were given some untethered access to him as well as to Scott McCorkle, CEO of Exact Target Marketing Cloud and Alex Dayon, President, Products at Salesforce.

In private, Benioff the man is very different from the on stage persona many of us are familiar with – the exuberant showman, evangelizing the company he founded with the all the energy and enthusiasm of a gospel preacher.

Any of you who have ever attended his company’s annual Dreamforce event will know what I’m talking about.

Like the oft-repeated meme in HBO’s Silicon Valley, the audience is presented with the idea of a business that’s ‘making the world a better place’. Superlatives abound as the crowd applaud.

Brothers and sisters, I believe in the power of the cloud! One thing’s for sure, Benioff and his team know how to put on a show.

China’s internet report shows growth in bite-size video and live commerce

In March, the China Internet Network Information Centre (or CNNIC) released the 53rd Statistical Report on China’s Internet Development Status: a comprehensive twice-yearly snapshot of digital life in China. Covering everything from device usage to China’s rural internet population, livestreaming growth to online ride-hailing, the report delves into the major trends shaping China’s internet landscape […]

Article AI/Machine learning

What exactly is AI-powered commerce search and what does it mean for retailers?

We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]

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Article Innovation and Trends

14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

Article AI/Machine learning

Retailers’ guardrails for generative AI need to match up to their level of investment

A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.

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