Cross-channel marketing trends
Our Cross-Channel Marketing Report looks in detail at the extent to which companies are integrating their marketing activities.
This infographic looks at some of the key data points and trends covered in the report, which is based on a survey of almost 1,000 marketers.
The Marketing Budgets Report 2014 is based on a survey of more than 600 company and agency marketers.
This infographic presents some of the key findings from the report…
Our Measurement and Analytics report found that there is an analytics skills gap which is holding back implementation.
Skills shortages are most apparent in the use of digital analytics tools, statistical modelling and conversion rate optimisation (CRO).
Essential skills for modern marketers
This infographic to summarise the findings of our Skills of the Modern Marketer report, based on interviews and a survey with senior level marketers.
Key digital trends 2014
Customer experience represents the single most exciting opportunity for businesses this year, according to our 2014 Digital Trends Briefing.