Please ignore the header image. Curation is not thieving.

There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter.

The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any of their competitors, to keep track of brand mentions, relevant hashtags and to schedule tweets effectively.

Alongside tools, content creation and curation is important. If you’re not doing this, what will you tweet about.

Again, a lot of companies don’t have the resources for copious content creation. That’s where curation comes in.

I’m by no means a social media guru (a relief?) but I think these ideas for what to whack in a tweet, when you’re busy but desire engagement, can be heeded by many. They are all free, so you’ve no excuses.

Our head of social Matt Owen wrote a comprehensive post on why engagement outside of your website is hard to measure but is worthwhile

I’ve only given you five simple ideas. The idea is that these will get you thinking about what else you can curate. As always, let me know your thoughts. Oh, and give us a tweet.

Spotify playlist

Music is such a universal love I don’t really need to explain why sharing it is a good engagement tactic. The mechanics of Spotify mean you can make a good playlist and stick around on a customer’s desktop for years.

Other people’s Vines

Vine takes six seconds, but I get that many people aren’t confident enough to tie what can be pretty raw (slapdash) bits of video to their brand. 

So use other people’s. Vine is accessible and searchable on desktop now. If you tweet the URL of somebody’s Vine, it’ll still embed nicely in your tweet.


The whole of man’s efforts in eloquence is at your disposal. If you insist on writing your own clunky tweets, fine. But using a nice quote or excerpt can do wonders for engagement. Be it Shakespeare, Donna Tartt, Bill Gates, Ted Hughes or Bruce Springsteen.

Oh, and if it’s not pithy enough to fit in a tweet, take a picture of it. OK, it won’t be accessible by all, so perhaps don’t make a habit of picturing text, but it can be a nice work-around if you need to.


Tweeting other people’s blog post is a no-brainer, but few spice them up by going out of their way (fractionally) to screenshot an image and append it to the tweet.

Here’s a good example, below. Chris Lake’s periodic table of content marketing is all about the visual. You should try to do this every time you tweet an article (as long as the publisher is happy for you to share images).


This is a new feature. You can post up to ten pictures in a tweet now, enabling a slideshow, a funky matrix of pics in stream, and the ability to tag people, getting them firmly on your radar.