Fragmentation: The big challenge for retail media in 2024
The space is increasingly crowded with competitors and with few unifying standards to join them together.
The space is increasingly crowded with competitors and with few unifying standards to join them together.
In the wake of Spotify Wrapped, we consider how brands can create an effective Year in Review campaign? We look at successful examples from Asda, Peloton, AllTrails and more.
Econsultancy’s Global Partnerships Director, Damian McAlonan, spoke to Andy Mulcahy, Strategy and Insight Director at IMRG, about the ecommerce landscape, including brand building and merchandising trends.
Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market? At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
Beauty ecommerce has continued an upward trajectory over the past few years, with growth in the market nearly quadrupling between 2015 and 2022. As well as the impact of influencers and social selling, a spike in demand during the pandemic, and direct-to-consumer innovation – one factor in the sector’s growth has been the expansion of […]
From healthcare to travel, multiple industries are investing in generative AI technology in order to enhance products and services. Beauty and cosmetics is no different – an industry already at the forefront of innovation, where ‘beauty tech’ and virtual shopping tools are shaping an all-new type of customer experience. Now, generative AI – which […]
From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples.
We recently spoke to some media experts about measurement in retail media. We’ve been talking to them again this week, about the nature of retail media networks – are they walled gardens? Or do new partnerships and integrations make retail media an integrated part of wider campaigns? How to achieve scale and efficiency is a […]
Experts from Criteo, Analytic Partners and OMG UK discuss the potential barriers to effective measurement in retail media.
With the fast growth of retail media, now is the time to be investing in learning resources that can aid collaboration and understanding within FMCG businesses.
Jos Harrison, Global Head of Brand Experience and Design at Reckitt, spoke at Econsultancy Live about building brand equity throughout the FMCG customer journey, arguing for a service-led approach that recognises how consumers relate to brands.
New social commerce apps such as Trendio and Flip are aiming to transform the beauty space, combining TikTok-style short videos with ecommerce capabilities. Can they carve out a new niche in beauty retail?
The toy brand partnered with Tribeca Public Relations on a peer-to-peer led communications approach which drove trust and engagement in audiences with low brand affinity LEGO®|Tribeca Public Relations
The ecommerce retailer partnered with Circus PPC to improve product PPC tagging, scheduling and tracking The Lighting Company|Circus PPC
The UK shoe manufacturer and retailer commissioned Playmaker Films to produce a comedic video campaign featuring real school children and teachers alongside the footballer to appeal to millennial parents. Clarks|Playmaker Films
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
What is the digital shelf? What does it mean for FMCG brands and how can they win there, including making the most of evolving retail media networks?
From retail media to data partnerships and ‘clean rooms’, FMCG brands have many opportunities to take advantage of second-party data to better target customer or prove the effectiveness of their marketing.
November’s edition of Digital Transformation Monthly takes a close look at the trends redefining how consumers engage and shop with grocery and FMCG brands, including shelf-edge technology, retail media, digital loyalty schemes, and checkout-free shopping.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain. A large number of […]
The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known as consumer-packaged goods or CPG). While the astronomical spike in online purchasing that was seen in the early days of the Covid-19 lockdowns (and again in late 2020 and early 2021) proved to not be permanent, many more consumers […]
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]
Direct-to-consumer (D2C) commerce surged during the early stages of the Covid-19 pandemic, as new brands capitalised on the shift to online shopping, and mainstream brands – such as Nike and Levi’s – doubled down on direct sales channels. Two years on, with physical retail regaining traction, and wider issues such as inflation, online advertising prices […]
When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […]
March 24th, 2022 | 2:00pm GMT | 10:00am EDT