Fast-Moving Consumer Goods (FMCG)

The latest marketing best practice, trends, case studies and statistics on the FMCG sector

How CPG brands are getting closer to consumers to collect first-party data

Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others.

Articles on consumer goods

How digital is shaping customer experiences for FMCG brands

FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]

Why are we still awaiting the first knockout use of smart packaging?

 ‌ If you do any reading online, you’ll find articles that discuss “unlocking the potential” of smart packaging. Other articles tell you to “get ready”.

That’s a good gauge of adoption thus far – you, the reader, are unlikely to engage with smart packaging on a regular basis.

Articles on consumer goods

Novel coronavirus outbreak: how Clorox and Lysol are using rapid-response marketing

 ‌ The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.

Articles on consumer goods

How digital is shaping customer experiences for FMCG brands

 ‌ What impact is digital having on CX for FMCG brands? This briefing will delve into the opportunities afforded by digital, the challenges, and whether it’s paying off.

Articles on consumer goods

customer review

How are fake online reviews impacting the beauty industry?

 ‌ Following on from high-profile scandals, there’s been increasing scepticism about the validity of online beauty reviews in the past couple of years. This leads us to ask the question: do beauty consumers still trust online reviews? More to the point, what can the industry do to sustain levels of trust, as well as combat the apparent decline?

Articles on consumer goods

Reinventing Commerce Report Packshot

Reinventing Commerce - report

 ‌ Reinventing Commerce, produced by Econsultancy in partnership with Sitecore, explores the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale.

Articles on consumer goods marketing

How Who Gives a Crap built a loyal following through feel-good branding and a commitment to CX

 ‌ How has Who Gives a Crap succeeded in setting itself apart with a product as unglamorous as toilet paper – and built such a beloved brand around it? Let’s take a closer look at Who Gives a Crap’s product offering, online presence, UX and CX to find out.

Articles on consumer goods

APAC

Stats on FMCG marketing

 ‌ The Internet Statistics Database contains global charts and statistics related to the fast-moving consumer goods (FMCG) sector, for you to browse, save and export.

Dive into our topic hubs

B2B