Introduction In recent years, trust among the general population has taken a hit. The rise of fake news, along with high-profile data breaches and some inappropriately placed programmatic ads have eroded the trust that people and organisations have in the businesses they work with. In 2017, marketing consultancy firm Edelman confirmed this sentiment, declaring in […]
"In the US, ecommerce accounts for 82% of the total FMCG market"
The Internet Statistics Database contains global charts and statistics related to the fast-moving consumer goods (FMCG) sector, for you to browse, save and export.
Research, Trends and Best Practice
2. Executive Summary Reinventing Commerce, produced by Econsultancy in partnership with Sitecore, explores the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale. This report is based on a quantitative study of over 1,200 merchandising, ecommerce and […]
1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]
From the Blog
Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.
Today’s beauty industry is decidedly different from 10 years ago.
Online retailer Ethical Superstore’s charitable alternative to Black Friday 2018 delivers its three biggest ever sales days, making it possible to donate 4,289 grocery products worth more than £7,000 to the Newcastle West End Foodbank.
Answer Digital develops a new order capture system for Ramsden International that is expected to drive up to £12m in increased sales each year.
Premium grocer Waitrose increases its online orders by 24% through the rollout of a personalised content marketing strategy.