Fast-Moving Consumer Goods (FMCG)

The latest marketing best practice, trends, case studies and statistics on the FMCG sector

FMCG brands are re-evaluating media strategies as consumers shift to online grocery shopping

 ‌ With shoppers now turning to ecommerce channels as part of their everyday purchase journey, FMCG manufacturers are suddenly having to re-evaluate how they create and convert demand for their products and re-consider how and where they invest in brand advertising and marketing. There is a growing need to divert more spend towards digital media to influence their target audiences closer to the online point of purchase.

How FMCG brands are adapting products in response to the shift to ecommerce

 ‌ The shift to ecommerce has been particularly noticeable within FMCG. In December 2020, 8.5 million UK households shopped for their groceries online – up from 5.7m households the year previously.

In response to this, and to capitalise on new consumer behaviour, many FMCG companies are re-assessing their product portfolios, and expanding into new categories and channels.

Econsultancy Live: The Future of Ecommerce, 22-24 November

At Econsultancy Live, we’ll be examining how businesses can make ecommerce convenient, engaging, sustainable and profitable. We’ll hear from brands selling online about how they are innovating and adapting their strategies for direct-to-consumer sales, brand building, platformisation, fulfilment, social commerce, personalisation and loyalty, and much more.

How digital is shaping customer experiences for FMCG brands

FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]

Ecommerce Best Practice Guide

This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

Latest Articles

Impero’s Michael Scantlebury on brand fame, hard seltzer and AR portals

Today’s ‘Day in the Life’ features Michael Scantlebury, the Creative Director and Founder of creative agency, Impero. I chat with Michael about advertising for alcohol brands – (a particular area of expertise for Impero) – as well as the value of augmented reality, and why understanding cultural trends is the key to brand longevity. Talk […]

beauty-customer-experience-large

Four trends in omnichannel beauty retail for 2021

It’s been a long and difficult 18 months for the beauty industry, but with retail stores and salons re-opening in May, the focus is now on getting back to business, and engaging consumers whose habits might have changed during lockdown.

Close-up photograph of a bottle of Baileys alongside a glass that has a small amount poured into it.

Diageo on D2C strategy, owning search and adapting to new consumer moments

For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]

CPG and channel shift

How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising?

 ‌ During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consumers. How can they use these to gather first-party data and put it to effective use in their advertising and marketing campaigns?

Direct-to-consumer

Close-up photograph of a bottle of Baileys alongside a glass that has a small amount poured into it.

Diageo on D2C strategy, owning search and adapting to new consumer moments

For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]

The beauty industry

beauty-customer-experience-large

Four trends in omnichannel beauty retail for 2021

It’s been a long and difficult 18 months for the beauty industry, but with retail stores and salons re-opening in May, the focus is now on getting back to business, and engaging consumers whose habits might have changed during lockdown.

Econsultancy's Internet Statistics Database - Fast Moving Consumer Goods (FMCG)

Stats on FMCG marketing

 ‌ The Internet Statistics Database contains global charts and statistics related to the fast-moving consumer goods (FMCG) sector, for you to browse, save and export.

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