Fast-Moving Consumer Goods (FMCG)

The latest marketing best practice, trends, case studies and statistics on the FMCG sector

Essential reports

How digital is shaping customer experiences for FMCG brands

FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]

Measuring Digital Marketing Effectiveness Best Practice Guide

1. Introduction In recent years, there have been industry changes in two major areas, technical and regulatory, which have both made an impact on the way marketers can, and should, measure digital marketing effectiveness. Technical industry changes Apple, Google and Mozilla, which each own very popular web browsers, have implemented technical changes to the way […]

FMCG household and cleaning products

How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising?

 ‌ During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consumers. How can they use these to gather first-party data and put it to effective use in their advertising and marketing campaigns?

CPG and coronavirus

Direct-to-consumer

The beauty industry

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Influencer Marketing - Econsultancy's Internet Statistics Database

Influencer sustainability – the trends marketers need to know in the second half of 2020

Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]

Econsultancy's Internet Statistics Database - Fast Moving Consumer Goods (FMCG)

Stats on FMCG marketing

 ‌ The Internet Statistics Database contains global charts and statistics related to the fast-moving consumer goods (FMCG) sector, for you to browse, save and export.

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B2B - Econsultancy's Internet Statistics Database

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