Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Ratings and reviews are a hugely important tool for brands of all kinds.
FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]
If you do any reading online, you’ll find articles that discuss “unlocking the potential” of smart packaging. Other articles tell you to “get ready”.
That’s a good gauge of adoption thus far – you, the reader, are unlikely to engage with smart packaging on a regular basis.
‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.
Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.
Today’s beauty industry is decidedly different from 10 years ago.
People eat with their eyes, or so the expression goes, which is why food brands tend to rely on high quality imagery and design to sell their products.
It’s nearly the end of the year but November still had a bunch of social media updates from the world’s biggest platforms and campaigns from Coca-Cola, UN Women UK, KFC and more.
What impact is digital having on CX for FMCG brands? This briefing will delve into the opportunities afforded by digital, the challenges, and whether it’s paying off.
In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach.
According to research by Global Web Index, 45% of beauty consumers look to reviews for online research purposes before buying a product.
It’s hard to believe that anything could challenge the likes of Häagen-Dazs or Ben & Jerry’s as giants of the ice cream world.
Following on from high-profile scandals, there’s been increasing scepticism about the validity of online beauty reviews in the past couple of years. This leads us to ask the question: do beauty consumers still trust online reviews? More to the point, what can the industry do to sustain levels of trust, as well as combat the apparent decline?
If you do any reading online, you’ll find articles that discuss “unlocking the potential” of smart packaging. Other articles tell you to “get ready”.
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling.
Reinventing Commerce, produced by Econsultancy in partnership with Sitecore, explores the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale.
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019. […]
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others.
There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build themselves online. They offer products to niche audiences, focusing on rapid delivery, and many offer high levels of customisability. Truly the latest threat to established brands – or is it?
How has Who Gives a Crap succeeded in setting itself apart with a product as unglamorous as toilet paper – and built such a beloved brand around it? Let’s take a closer look at Who Gives a Crap’s product offering, online presence, UX and CX to find out.
The global soft drinks industry is reportedly worth around $392.6 billion, with Coca-Cola and Pepsi taking the majority of market share.
A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge.
In today’s cynical world, cause marketing doesn’t always sit right with consumers.
The Internet Statistics Database contains global charts and statistics related to the fast-moving consumer goods (FMCG) sector, for you to browse, save and export.
Online retailer Ethical Superstore’s charitable alternative to Black Friday 2018 delivers its three biggest ever sales days, making it possible to donate 4,289 grocery products worth more than £7,000 to the Newcastle West End Foodbank.
Answer Digital develops a new order capture system for Ramsden International that is expected to drive up to £12m in increased sales each year.
Premium grocer Waitrose increases its online orders by 24% through the rollout of a personalised content marketing strategy.