The space is increasingly crowded with competitors and with few unifying standards to join them together.
Latest FMCG Articles
In the wake of Spotify Wrapped, we consider how brands can create an effective Year in Review campaign? We look at successful examples from Asda, Peloton, AllTrails and more.
Econsultancy’s Global Partnerships Director, Damian McAlonan, spoke to Andy Mulcahy, Strategy and Insight Director at IMRG, about the ecommerce landscape, including brand building and merchandising trends.
Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market? At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
Beauty ecommerce has continued an upward trajectory over the past few years, with growth in the market nearly quadrupling between 2015 and 2022. As well as the impact of influencers and social selling, a spike in demand during the pandemic, and direct-to-consumer innovation – one factor in the sector’s growth has been the expansion of […]
From healthcare to travel, multiple industries are investing in generative AI technology in order to enhance products and services. Beauty and cosmetics is no different – an industry already at the forefront of innovation, where ‘beauty tech’ and virtual shopping tools are shaping an all-new type of customer experience. Now, generative AI – which […]
From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples.
We recently spoke to some media experts about measurement in retail media. We’ve been talking to them again this week, about the nature of retail media networks – are they walled gardens? Or do new partnerships and integrations make retail media an integrated part of wider campaigns? How to achieve scale and efficiency is a […]
Experts from Criteo, Analytic Partners and OMG UK discuss the potential barriers to effective measurement in retail media.
With the fast growth of retail media, now is the time to be investing in learning resources that can aid collaboration and understanding within FMCG businesses.
Jos Harrison, Global Head of Brand Experience and Design at Reckitt, spoke at Econsultancy Live about building brand equity throughout the FMCG customer journey, arguing for a service-led approach that recognises how consumers relate to brands.
New social commerce apps such as Trendio and Flip are aiming to transform the beauty space, combining TikTok-style short videos with ecommerce capabilities. Can they carve out a new niche in beauty retail?
Consumer Goods Case Studies
The ecommerce retailer partnered with Circus PPC to improve product PPC tagging, scheduling and tracking The Lighting Company|Circus PPC
The UK shoe manufacturer and retailer commissioned Playmaker Films to produce a comedic video campaign featuring real school children and teachers alongside the footballer to appeal to millennial parents. Clarks|Playmaker Films
The hair styling brand partnered with DEPT® for a high intent, programmatic campaign GHD | DEPT®
Retail Media Best Practice Guide
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.