Fortune 500 companies aren’t all suited to having a huge social media presence – you can’t imagine many people ‘liking’ Exxon Mobile, for example.
However, for the consumer brands and FMCGs on the list having a strong social media presence is an important marketing consideration.
Go-Gulf.com has put together the infographic below to highlight the key social media statistics for the big corporate players.
It found that 58% have an active corporate Facebook account compared to 62% with an active Twitter account.
Unsurprisingly Coca-Cola has the most number of Facebook ‘likes’ with more than 40m, while Starbucks comes in second with just under 29m.
Interestingly, the number of blogs per industry have almost all decreased – perhaps suggesting a focusing of efforts – with only minor growth in terms of new Fortune 500 companies embracing Facebook and Twitter.
UPDATE: Some of the data included in this infographic came from The 2011 Fortune 500 and Social Media Adoption by Center for Marketing Research at the University of Massachusetts Dartmouth.