To some, a Peloton bike might seem like nothing more than a regular indoor exercise bike with a tablet perched on the handlebars.

To its 500,000+ subscribers - it is a way of life.

Of course, you don’t have to be a Peloton fanatic to realise that the brand does actually offer more than just a way to exercise at home. Combining innovative hardware, connected technology, and online content – Peloton has grown massively since its launch in 2002. After reporting $915 million in total revenue for the year ending June 30th 2019, the brand raised $1.2 billion in its IPO this September.

So, what has contributed to Peloton’s path to success? Here’s more on the brand’s rise and the reasons behind it.