Rupert Murdoch’s Fox Interactive Media has bought interactive advertising technology company, Strategic Data Corporation.
SDC specialises in the delivery of online advertising, and its technology will be used to serve FIM’s network of sites, including MySpace.
FIM president Peter Levinsohn said:
“SDC will enable us to realise the full potential of our massive online network. SDC’s expert team and technologies combined with our own top notch engineers and vast audience will enable us to ensure the optimal performance of our advertising for the benefit of clients and consumers alike.”
The terms of the deal were not disclosed by the two companies, but the Wall Street Journal puts the deal at around $50m (£25.5m), with the price potentially reaching $150m (£76.5m) if performance targets are met.
This is the first major acquisition for FIM since Peter Levinsohn took over, after his cousin Ross Levinsohn left the company.