The more I use Twitter, the more I’ve noticed an annoying phenomenon: the autotweet.

What are ‘autotweets‘? They’re tweets sent in an automated fashion, usually through websites connected to Twitter via the Twitter API. The purpose of autotweets: to alert followers to new content posted on the Twitter user’s website.

What’s the problem with autotweets? Nothing in and of themselves.

But they can become a problem when a Twitter user’s website posts new content all the time. The flood of new tweets promoting new content (I once saw a dozen at a time) is annoying and often defeats the purpose of following that person in the first place: to find out what he or she is personally doing, thinking and discussing.

So I hereby propose a new Twitter best practice: don’t autotweet on your personal Twitter account.

If you want to promote content in an automated fashion, set up a separate Twitter account.

We do that here at Econsultancy. If you want to follow me on Twitter, I’m at @probles. Other members of the Econsultancy staff have their own personal Twitter accounts too. If you want to be alerted to Econsultancy’s new content as it’s posted, follow @Econsultancy, which autotweets our blog feed.

Simple? Good.