ITV has reportedly decided to drop subscription charges for users of Friends Reunited in an attempt to turn around the site’s fortunes.
According to the Guardian, the site will ditch the £7.50 charge for a six month membership, which entitles members to contact other users of the site.
Friends Reunited launched in 2000 and grew rapidly – it had around 15m registered users when ITV acquired the site for £120m in 2005.
But things have moved on and the site’s user numbers have since declined to around 9m.
In August, stats from Nielsen//NetRatings showed Friends Reunited had just 2.1m unique users in the UK, compared to 6.4m for MySpace and 6.5m for Facebook.
Revenues for the site rose by 38% in the first half of the year to £11m, however, and it currently has around 1.8m paying subscribers.
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