It seems that mobile TV is not about to go mainstream anytime soon, and some analysts are doubtful that broadcast TV delivered over mobile networks will ever become a viable option.
There has been little enthusiasm among consumers for mobile TV, with just 1.2m people subscribing in some shape or form to a mobile TV ‘product’ over the past two years, according to Tim Farrar, president of Telecom Media and Finance Associates.
Farrar told Red Herring:
“It’s difficult to make a business case for mobile broadcast TV that can generate anything like the revenue you can get from cellular services.”
On mocoNews.net, this view is echoed – there has not been enough customer uptake, just 0.6% of mobile users in the US, and 0.92% in the UK, and hence no ad income for mobile TV providers. As such, customers have to be charged for content they could otherwise watch free on TV, or via the internet.
A recent Gartner survey showed the lack of consumer enthusiasm for mobile TV; only 5% of Europeans are likely to watch mobile TV in the next 12 months. Operators may bundle mobile TV to force it into the mainstream, but it remains doubtful that it will lead to any incremental revenues.
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