GDPR was the pressing concern for marketers in 2018.
In this briefing we'll look at what has happened since the GDPR came into force, including:
- A brief GDPR recap
- GDPR myths in 2018
- Many businesses were not ready
- 2019 the year of enforcement?
- Is adtech a target?
- AI and the future of data processing
- Consent management platforms
- What's next? The ePrivacy Regulation
- The global knock-on effect of the GDPR