Ashley Friedlein’s marketing and digital trends for 2019
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
GDPR Essentials For Marketers Courses
What will I learn?
GDPR Essentials is delivered completely online and takes about 14 hours to complete. It’s designed for you to study at your own pace with 30-days access to the course content.
You’ll cover the following topics:
- Introduction to GDPR
- What GDPR does: key principles
- What GDPR means in practice
- Practical tips
- Demonstrating compliance
- Channel implications
- The next step: Key questions you should be asking
The best digital marketing stats we’ve seen this week
It’s time to regale you with the best digital marketing stats we’ve seen this week.
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy.
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The duopoly, GDPR and in-housing: What we’ve learned from 2018
What have we learned in marketing and media from 2018?
2
Optimising your B2B database for a strong 2019
We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver.
The best digital marketing stats we’ve seen this week
We’re starting the new year as we mean to go on, with a thought-provoking round-up of stats.