“As a news business, we need to be able to react as situations evolve,” said Tom Hunter, Head of Audience Planning at Guardian News and Media, at last month’s Festival of Marketing. Before 2018, the publication was struggling to execute this reactive strategy in its customer engagement strategy. “We had a lot of siloed data […]
The online course is split across three themes:
- The GDPR law and what it is
- What the changes mean for your organisation
- The implications for each channel or activity within marketing.
Each section comprises of seven video modules with key readings delivered on our award winning Online Classroom learning platform (AOP Digital Publishing Awards: Best Media Technology Partner 2017).
What will I learn?
GDPR Essentials is delivered completely online and takes about 14 hours to complete. It’s designed for you to study at your own pace with 30-days access to the course content.
You’ll cover the following topics:
- Introduction to GDPR
- What GDPR does: key principles
- What GDPR means in practice
- Practical tips
- Demonstrating compliance
- Channel implications
- The next step: Key questions you should be asking
We turned to Econsultancy’s storied roster of search experts to ask: what do MUM and multimodal search mean for our relationship to search and SEO? How could they change the game for marketers? And what potential opportunities and challenges do they present?
At September’s Ecommerce Expo, Gousto CMO Tom Wallis led a session outlining the ways data helped upgrade Gousto to ‘Unicorn’ status in 2020, and how the brand will sustain its growth and appeal post-pandemic.
The typical customer purchase journey can see buyers engaging with brands across several different touchpoints. For example, this might include an initial online search, followed by a visit to a business branch to test the product, followed by a phone call to check details. The goal for many brands is to harmonise that omnichannel ecosystem […]
You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]
The Festival of Marketing is back once again in October, this time looking to ‘The Year Ahead’, with four jam-packed days of virtual content designed to provide marketers with a toolkit for success in 2022.