A rough guide to creating a data-led culture
There are two sides to creating a data-led culture.
GDPR Essentials For Marketers Courses
What will I learn?
GDPR Essentials is delivered completely online and takes about 14 hours to complete. It’s designed for you to study at your own pace with 30-days access to the course content.
You’ll cover the following topics:
- Introduction to GDPR
- What GDPR does: key principles
- What GDPR means in practice
- Practical tips
- Demonstrating compliance
- Channel implications
- The next step: Key questions you should be asking
1
Secret Escapes: How machine learning reduced cost per lead by 38% [case study]
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
How ecommerce marketers can get started with attribution
For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time.
Why companies need to be careful about CLV scores
Companies are increasingly using data to manage their customer relationships on a customer-by-customer basis.
2
The best digital marketing stats we’ve seen this week
Time to find out which digital marketing stats caught our eye this week.
The importance of data in brand storytelling
Storytelling in marketing is usually assumed to be driven by empathy and emotion rather than data and analysis.