Lyndsay Weir discusses how to build a data team with an external lens, one that is designed to serve the consumer and not exist merely as an internal business function or silo.
The online course is split across three themes:
- The GDPR law and what it is
- What the changes mean for your organisation
- The implications for each channel or activity within marketing.
Each section comprises of seven video modules with key readings delivered on our award winning Online Classroom learning platform (AOP Digital Publishing Awards: Best Media Technology Partner 2017).
What will I learn?
GDPR Essentials is delivered completely online and takes about 14 hours to complete. It’s designed for you to study at your own pace with 30-days access to the course content.
You’ll cover the following topics:
- Introduction to GDPR
- What GDPR does: key principles
- What GDPR means in practice
- Practical tips
- Demonstrating compliance
- Channel implications
- The next step: Key questions you should be asking
The knowledge management solution’s CEO and founder tells us more about his SaaS business and what it does for market research and insights.
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