How to get the best out of Google and Facebook’s free attribution services
Should we be excited about Facebook Attribution? I certainly think so.
GDPR Essentials For Marketers Courses
What will I learn?
GDPR Essentials is delivered completely online and takes about 14 hours to complete. It’s designed for you to study at your own pace with 30-days access to the course content.
You’ll cover the following topics:
- Introduction to GDPR
- What GDPR does: key principles
- What GDPR means in practice
- Practical tips
- Demonstrating compliance
- Channel implications
- The next step: Key questions you should be asking
A day in the life of… Giles Ivey, UK CEO of MiQ
Giles Ivey is the UK CEO of MiQ, a British-born marketing intelligence company with offices around the world.
The eight factors that define a data-driven retailer
The largest disruptor in retail is consumer expectations. Empowered shoppers increasingly require convenience, immediate gratification, and exceptional experiences during their journey.
The best digital marketing stats of the week
Your roundup this week includes stats about AI, YouTube ad spend, email strategy, and so much more.
Be prepared to use “brute force” – how media companies can become data literate
Media companies are not data companies.
How performance marketing managers can avoid extinction in an automated age
We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook.