Generative AI: Year in Review

The Generative AI: Year in Review series distills some of the overriding trends in generative AI from the past year and considers what they have to offer brands and marketers looking to take advantage of this influential technology.

snippet at top of serps

Will Search Generative Experience (SGE) really transform web search?

The date for a full roll-out of Google’s Search Generated Experience (SGE) is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI not proving to be a major winner in search for rival Microsoft, what’s next for SGE?