Generative AI: Year in Review

Will Search Generative Experience (SGE) really transform web search?

The date for a full roll-out of Google’s Search Generated Experience (SGE) is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI not proving to be a major winner in search for rival Microsoft, what’s next for SGE?

Briefing AI/Machine learning

The platformisation of ChatGPT: what’s in it for brands?

While the platformisation of ChatGPT seems like big news, how appealing are Plugins and GPTs to marketers and brands, given the relatively modest number of ChatGPT Plus subscribers?

Briefing Chatbots

Are we entering the age of the AI ‘copilot’?

AI ‘copilots’ have boomed in martech and beyond over the last year, with some predicting that they are the future of software. But does everything need to have a conversational interface?

Generative AI: Year in Review

The Generative AI: Year in Review series distills some of the overriding trends in generative AI from the past year and considers what they have to offer brands and marketers looking to take advantage of this influential technology.