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Econsultancy training

Three of the speaker sessions on the Transformation Stage will be condensed versions of Econsultancy training, from two of our experienced tutors.

Simon Crofts, creative director at Big Button content agency, will lead a 45-minute session on video marketing strategy on day one. The session will cover:

  • being more proactive with video
  • making the right content for the right people
  • achieving tangible business objectives
  • proving return on investment

Day two sees Econsultancy trainer Tim Fidgeon lead two sessions. The first, content strategy and editorial planning, will introduce a seven step process to a great content strategy and the processes to support content creation.

The second, on psychology in digital marketing will look at some fundamental psychology principles and how digital has changed our brains.

The agenda

The full agenda can be viewed on the Marketing Week Live websites, with speakers from companies such as Marks & Spencer, Hubspot, Direct Line, Innocent, British Gas and IBM.

For a teaser of some of the content on offer, you can also watch MWL’s Marketing Shorts series, featuring three-minute interviews with some marketing heavyweights.

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So, what are you waiting for? Register for your free place today.