The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
Bridget Perry is Vice President Marketing, Adobe EMEA.
Experiential marketing, what is it good for?
If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema.
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the vast and varied realm of digital transformation.
This week’s selection of stats has arrived for your reading pleasure.
WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack.
Driving visitors to your site is about much more than just rankings, branding is playing a larger and larger role in acquisition.
They say laughter is the best medicine.
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time.
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool.