After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019. It added 7 million daily active users in Q3 to hit a total 210 million, up 13% year-on-year, and reported $446 million in revenue, up 50% year-on-year.

But how can marketers get started on the platform? This briefing will cover...

  1. What kind of presence is right for your brand?
  2. Setting up an account
  3. Attracting followers
  4. The rules of engagement

This briefing is an edited version of content taken from Econsultancy's Social Media Platforms Overview. See the overview for more advice on TikTok, Instagram, LinkedIn and Facebook.

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