Good news! Digital marketing and ecommerce salaries increased year-on-year

Digital transformation is one of the key challenges facing businesses in 2013, and the growing importance of digital skills is reflected in the fact that wages in this sector are apparently increasing across the board.

New research by Cranberry Panda shows that the highest salaries on offer in ecommerce and digital marketing roles have increased since last year, with ecommerce directors unsurprisingly earning the most within their sector.

The salary band for ecommerce directors stands at £100k to £200k, up from between £80k and £180k in 2012. Head of ecommerce was the second highest paid role with a salary of between £60k and £100k.

By David Moth August 13th 2013 13:00

For tips and advice on how to find the best ecommerce staff download our new report, Building an Ecommerce Team: A Best Practice Guide. Based on the experience and recommendations of seasoned ecommerce professionals, the report is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.

Or to find your new role in ecommerce or digital marketing, check out our jobs board.

Digital marketing salaries

Looking at Cranberry Panda’s data on online marketing roles, digital marketing directors earn the most (£70k to £140k) which reflects the fact that they sit at the top of the marketing tree and must ensure all online marketing channels are being run effectively, while also being responsible for the overall strategy.

SEO specialists and social media managers are also among the highest paid marketing roles, earning £28k to £67.5k and £30k to £55k respectively.

It’s also worth noting that UX designer is among the new roles in this year’s survey, with a salary range (£40k to £80k) that reflects the importance of user experience in driving conversions online.

The recent Econsultancy and Whatusersdo User Experience Survey Report found that 93% of companies agree that ‘optimising the user experience will improve conversions’, but only 55% of companies are currently conducting any user experience testing.

And for more information on this topic check out our new User Experience Buyer’s Guide 2013.

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What do search marketers think of Enhanced Campaigns?

Back in February Google announced that it was overhauling the way AdWords worked with the rollout of Enhanced Campaigns.

It’s a catchy name that makes the new system sound like an upgrade on the old model, however there was some disquiet among paid search marketers as Google has essentially removed the ability to run PPC campaigns targeting specific devices.

After an initial grace period Google finally forced everyone to begin using the new system in July, and you can find out more about the switchover in our Enhanced Campaigns migration checklist.

To get further insight about the perceived impact of Enhanced Campaigns, we asked more than 500 search marketers for their opinion of the switchover as part of the new Econsultancy/NetBooster UK Search Engine Benchmark Report 2013.

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Turbocharge your retail search strategy with customer data and insight

It continues to trouble me just how much dross there is floating about in the world of search marketing. Only the other day, I asked a prospect how their current agency had chosen the keywords that they were currently targeting.

Their response: “They asked us to supply a list of keywords we wanted to rank for and just went with those”.

“Holy crap” I thought, “this still happens?”

There are plenty of good articles out there that talk about how to establish a keyword strategy so I’m not going to cover old ground in this article. Needless to say though, simply asking a client to supply a list of keywords, which are then ‘targeted’ without further analysis or discussion, is pretty scandalous in this day and age.

Unfortunately, this is just one example where agencies and consultants sell ‘search strategies’ that, in reality, are not strategies at all.

Could Argos do more to integrate digital into its print catalogue?

While strolling around Farringdon the other day I was handed a copy of the new Argos catalogue by a cheery store employee.

Having already reviewed several of Argos’ digital products, including its mobile app, I thought it would be interesting to see how the company integrates digital elements into its catalogue.

Print has long been the backbone of Argos’ business and no doubt still is, yet as times change digital will become a more important revenue stream.

So, here’s a quick look at how Argos is adapting to the changing times…

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