Google Analytics is used by a significant number of online publishers
and businesses to track how internet users are interacting with their
But data is data, and visualizing how Google Analytics data relates to
specific pages can be a difficult task. So last week, Google launched
In-Page Analytics, which it hopes will make Analytics more useful by
adding “visual context” to data.
Located in the Content section of Analytics, In-Page Analytics is designed to answer questions like “Is my page layout optimal for what I want users to accomplish on the page?” and “Are my users seeing the content I want them to see?“
In-Page Analytics works by superimposing Analytics data on your website so that it can be viewed while actually browsing. So, for instance, while browsing a particular page on your website, In-Page Analytics will display ‘bubbles‘ detailing what percentage of clicks each link on the page generated. When clicked, these bubbles can provide additional data, such as goal conversion metrics.
One of the coolest features of In-Page Analytics is integration with advanced segments. With a couple of clicks, it’s possible to visualize how different types of visitors are interacting with a page. If you’re particularly interested in how paid traffic is interacting with a particular page, for instance, it’s easy to visualize this using In-Page Analytics and advanced segments.
Overall, In-Page Analytics is a feature that many Google Analytics users will likely come to use on a regular basis, and it will probably be especially beneficial to Google Analytics users who aren’t dataheads. After all, one picture is worth a thousand Google Analytics reports.