Answers.com has claimed that changes to Google’s algorithm have reduced its traffic from the search engine.
The site, which provides information on a range of topics, said it had experienced a 28% drop in traffic from the levels it was experiencing before the change.
This should serve as a warning for any site that relies too much on Google and is vulnerable to any tweaks by the search engine.
Answers.com CEO Bob Rosenschein said the drop showed the importance of the company’s acquisition of Dictionary.com, which it hopes will provide a more reliable source of traffic.
“On a pro forma basis, we expect at least 70% of our total traffic to come from people navigating directly to our web properties or typing the term ‘dictionary’ in a search engine.”
However, Danny Sullivan at Search Engine Land has asked around, and no-one else seems to be aware of any recent changes to Google’s algorithm.