Google has made some tweaks to its AdSense ads in a bid to reduce the number of unintentional clicks.
The clickable area of ads has been reduced to just the URL and ad title, rather then the entire box, following a similar adjustment to Google’s paid search ads in April.
Google Blogoscoped has a mock-up of the new format:
According to Google, the changes will reduce accidental clicks and increase value for advertisers, though some publishers might not be too happy.
And one could question why it’s taken this long to happen.