Google has settled a lawsuit with American Blind & Wallpaper Factory over its search ads, bringing a four-year long dispute to an end.
The retailer had claimed that Google’s Adwords programme allowed other firms to infringe its trademarks when bidding on keywords, but pretty much looks to have climbed down as the trial approached.
Google said no payment had been included in the settlement and will not have to make any changes to Adwords’ rules.
It promised not to make any changes to AdWords’ trademark policy that would adversely affect American Blind in return for the suit being dropped. Each side will pay its own legal costs.
The move chalks up another victory for Google in the US, although it has been defeated in similar cases in France. Now it just faces the prospect of a legal skirmish with the world’s largest airline.