Panaramio, a Spanish website that links photos with the geographical location they were taken at, has been acquired by Google.


The site uses Google Maps technology for its mapping, while Google recently added Panaramio’s photographs for users of Google Earth. Other sites, such as Nestoria, also use Panoramio’s photos.

According to Eduardo Manchón of Panoramio:

“We have tightened our relationship with Google Earth more and more in recent months, and at the end we decided to walk one step further.”

“We couldn’t imagine a better scenario than selling Panoramio to Google.

Panoramio was launched in October 2005, and now has around 300,000 sign-ups, as well as more than a million geo-located photographs. It had more than 4m unique users in February this year.

The deal makes perfect sense for Google – Panoramio will add useful content to Google mapping products, possibly including its recent street view mapping, and will boost the firm’s technical resources.

Google has had quite a spending spree recently – as well as the acquisition of DoubleClick, it has bought  video conferencing software firm Marratech, Feedburner and security software company Greenborder.