Panaramio, a Spanish website that links photos with the geographical location they were taken at, has been acquired by Google.
According to Eduardo Manchón of Panoramio:
“We have tightened our relationship with Google Earth more and more in recent months, and at the end we decided to walk one step further.”
“We couldn’t imagine a better scenario than selling Panoramio to Google.“
Panoramio was launched in October 2005, and now has around 300,000 sign-ups, as well as more than a million geo-located photographs. It had more than 4m unique users in February this year.
The deal makes perfect sense for Google – Panoramio will add useful content to Google mapping products, possibly including its recent street view mapping, and will boost the firm’s technical resources.
Google has had quite a spending spree recently – as well as the acquisition of DoubleClick, it has bought video conferencing software firm Marratech, Feedburner and security software company Greenborder.