Based on our flagship annual trends report for 2023 and a synthesis of recent research including Future of Marketing, Digital Shift and a round up from Econsultancy’s articles, this session looks at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2023 and beyond.
This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.
This session will also examine what companies are prioritising and what they see as their greatest opportunities and challenges in the next 12–18 months.
It will cover:
- An overview of aggregate marketing priorities, opportunities and challenges in 2023.
Marketing, technology and behavioural trends in context.
- What marketers and organisations can do to prepare for the future.
Ashley Friedlein’s marketing & digital trends for 2020 to 2030
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
The Future of Marketing
Bringing together survey results from more than 700 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years against a backdrop of post-pandemic recovery and unprecedented economic challenges.
Learning from a Crisis Best Practice Guide
A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.
Developing Future Strategy: Long-Term Thinking for Marketers
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Building a Digital Culture
Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.
Digital Transformation: Agility and Innovation Best Practice Guide
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.