Implementing a Customer Experience (CX) Strategy Best Practice Guide
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.
Getting personalisation right, however, requires organisations to have
a deep understanding of customer needs and to place those at the
centre of all that they do.
With 88% of respondents to Econsultancy’s Future of Marketing survey
sharing that customer-centric skills are vital to delivering against CX expectations, putting the customer at the heart of an organisation is now
seen as a strategic priority.
This 60-minute session will draw on insights from Econsultancy research
and will cover:
- Moving to a more customer-centric approach as a competitive advantage.
- The importance of empathy in supporting market-leading CX and responding to challenging times.
- The tools and approaches available to support the adoption of more customer-focused processes, strategies and tactics.
- Personalisation across the customer journey, and how these highly relevent experiences can drive loyalty, engagement and conversions.
Harnessing the Power of Personalisation Best Practice Guide
A report uncovering best practice principles and considerations for developing a personalisation strategy, also providing supporting evidence for why companies should be placing personalisation high on their agenda and explores ways to develop personalisation capabilities.
Product Strategy and Marketing Best Practice Guide
A best practice guide providing marketers with an understanding of product strategy and marketing fundamentals, enabling them to successfully navigate where marketing and product disciplines cross over, and drive business benefit.
Segmentations and Personas Best Practice Guide
A best practice guide exploring the benefits and challenges of segmentation and personas, explaining why and how to use market segmentation, communication segmentation, customer segmentation and personas.
Data-driven Marketing Best Practice Guide
A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
AI, Machine Learning and Predictive Analytics Best Practice Guide
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.