A best practice guide looking at the strategies marketers should deploy to transform new customers into repeat customers, as well as how to optimise long-term loyalty and advocacy among the highest value customers.
Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.
Driving as many high-value, in-market customers to the brand as possible is one of the most important initiatives for any business. It enables brands to build their customer base and encourage ongoing customer retention and loyalty.
This 60-minute session will draw on insights from Econsultancy research and will cover:
- Key drivers of effective customer acquisition including search engine optimisation and delivering effective marketing automation.
- Building the mental availability of your brand and increasing attention online through effective content, social, influencer, community and value-added marketing.
- The importance of brand performance and driving brand experiences.
- Having access to quality audience data and measurement.
- Maintaining a balance between acquisition and retention.
A comprehensive series of reports covering everything marketers need to know about SEO in order to develop an effective and future-proof SEO strategy that works in markets around the world.
Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.
This guide outlines the many different ways online communities can bring value to an organisation and covers how to develop a strategy to ensure its success.
A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.
Could 2022 be the year the influencer industry “grows up”? Increased creator control of content, social commerce, and the acceleration of long-term partnerships all have a part to play.
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.