Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.
Driving as many high-value, in-market customers to the brand as possible is one of the most important initiatives for any business. It enables brands to build their customer base and encourage ongoing customer retention and loyalty.
This 60-minute session will draw on insights from Econsultancy research and will cover:
- Key drivers of effective customer acquisition including search engine optimisation and delivering effective marketing automation.
- Building the mental availability of your brand and increasing attention online through effective content, social, influencer, community and value-added marketing.
- The importance of brand performance and driving brand experiences.
- Having access to quality audience data and measurement.
- Maintaining a balance between acquisition and retention.