From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role
of digital commerce.
From generating demand through to conversion and loyalty, this current retail environment requires brands to consider their ecommerce strategy, operations and fulfilment.
This 60-minute analyst session will draw on Econsultancy’s latest research, insights and best practice to help marketers and ecommerce professionals understand key trends, identify opportunities and optimise their own ecommerce strategy through this year and beyond.
It will cover:
- How cultural and technological shifts are informing how businesses approach ecommerce operations and strategy.
- Useful frameworks and best-in-market examples from across the customer journey.
- The importance of omnichannel experiences and how brands are bridging the gap between physical and digital touchpoints.
- The emerging channels and key trends to know about, from phygital to social commerce.
Ecommerce Best Practice Guide
Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.
Social Commerce Best Practice Guide
As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
Direct-to-Consumer (DTC) Best Practice Guide
This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.
Ecommerce: Third-Party Marketplaces Best Practice Guide
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
The Future of Retail Media
Retail media looks set for a bright future, with rapid growth predicted and an increasing number of brands and retailers creating an expanding and ever more sophisticated ecosystem. There will likely be some key areas for brands to pay attention to that are inherent within this growth. Growing maturity and integration As retail media becomes […]
Social Commerce Best Practice Guide
As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
The Fundamentals of Ecommerce Strategy
Ecommerce success depends on a specific set of factors. This chapter runs through the fundamentals of ecommerce strategy, the formula for driving success, models that outline what the business needs to support an ecommerce function, and the components required in an ecommerce tech stack. The ecommerce formula At the most fundamental level, ecommerce success is […]