Using Content and Marketing Automation to Drive Effective Engagement

Digital has taken content to another level and technology is enabling marketers to reach customers in the right moment and channel, with the right messaging, at scale. Content marketing and marketing automation can work effectively together to drive efficient, cohesive and effective engagement.

This 60-minute session will draw on insights from Econsultancy research and will cover:

  • Creating the right format and standout content, exploring models and frameworks to support an effective strategy.
  • Exploring the role and benefits of marketing automation in the wider marketing strategy, with key use cases.
  • The steps to implementing marketing automation including implications around data and how content is organised.
  • Measuring the success and effectiveness of campaigns.
  • The opportunities for AI and machine learning to improve marketing automation and allow for deeper personalisation and content creation.


Content Marketing Best Practice Guide

Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.