A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.
The last few years have been characterised by disruption: not only to our daily lives but to customer journeys and the broader business environment. Collins Dictionary has declared ‘permacrisis’ its word of the year, reflecting how consumers, marketers and businesses face an extended period of instability and insecurity.
With shopper spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.
This 60-minute session will cover:
- How brands can best understand and respond to challenging business and consumer contexts.
- Approaches to maximise marketing spend effectiveness and examples of successful brand strategies.
- Reasons to be optimistic and the importance of continued investment in marketing during these challenging times.
Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.