Traffic Junction has launched a new service that turns consumers into affiliate marketers through the use of social recommendations.

After signing up to Have You Seen, consumers can send unique links to their friends and family recommending products from a range of retailers.

It is compatible with email, Facebook, Twitter and Google+, and if the recipient buys a product through the link the original user is paid commission by the merchant.

After a successful beta trial period the service already has an impressive list of merchants signed up, including Amazon, Sainsbury’s, British Airways and Nike.

Traffic Junction says that it conducted research which found that 45% of British consumers recommend products and services via email and social media, so the potential for revenue already exists. 

Commercial director Dan Pearce said that users receive 100% of the commission and can choose to share it with the person who bought the product.

“During the beta phase the most popular choice was to share the revenue with friends. The average purchase was £55 and average commission was 5%, but it will be interesting to see if that stays the same as we get more users on board.” 

Commission is paid to users through PayPal or a bank transfer, but they can only collect the money once they have earned £20 in commission.

With an average commission of £2.75 it may take a while for users to reach the £20 minimum, but Traffic Junction hopes that consumers will eventually make a habit of recommending products using Have You Seen.

We see it as being similar to the existing cashback model, but the whole process is based on referral so you can’t buy products using your own links. Therefore it brings in new customers and drives incremental revenue.

At this stage Traffic Junction does not receive any revenue from Have You Seen as it is still working out the best way to charge for the service.

It’s been born out of a profitable company so we are able to take a long term view and get the monetisation right rather than rushing it and making the wrong decision.

Have You Seen isn’t the first service to offer consumers commission for successful recommendations.

Just last week we reported on Air New Zealand’s Share & Earn scheme that offers £50 cash in return for a recommendation that leads to a share.

However Have You Seen has an impressive client list and by tapping into social media it is tailoring its service to existing consumer behaviour.

The tricky part will be getting people to sign up to the service in the first place, but considering how popular voucher sites have become in recent years that may be not such an onerous task.