1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
"The UK digital health market is set to exceed $28.3bn by 2025"
You’ll find over 5,000 global charts and statistics on healthcare and pharma in the Internet Statistics Database, to browse, save and export.
Research, Trends and Best Practice
1. Introduction Neurodiversity is considered to be an essential form of human diversity. The idea that there is one ‘normal’ or ‘healthy’ type of brain or one ‘right’ style of neurocognitive functioning is no more valid than the idea that there is one ‘normal’ or ‘right’ gender, race or culture. There is evidence that neurodiversity […]
1. Introduction When compared with other sectors, such as financial services, retail and travel, pharma and healthcare has been relatively slow in its digital transformation journey. However, in recent years, organisations in the sector have made impressive strides when it comes to using digital to improve the customer experience. This is due to a convergence […]
1. Executive Summary The 2017 Digital Trends in Healthcare and Pharma report is based on a sample of almost 500 respondents working in the healthcare and pharma sector who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016. The research, conducted by […]
Benchmark your company's digital performance
See how your organisation’s digital performance measures up compared to others in the healthcare sector, with the Performance Benchmarks tool. You can search, save and export sector-specific metrics from average cost per click on Facebook to click rate.
From the blog
On Sunday night, embattled pharma firm Purdue Pharma filed for bankruptcy. The maker of the painkiller OxyContin has been facing lawsuits from an estimated 2,600 government entities and other groups and had struck a tentative deal to settle many of them for somewhere between $10bn to $12bn.
The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries.
For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them.
Last month, Mary Meeker presented the 2019 edition of her annual Internet Trends report.
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers.
It’s not rocket science. We all want to interact with companies that give us positive experiences and we avoid those that don’t!
Webinar: Embracing Innovation and Technology in Digital Marketing
This webinar, based on Econsultancy’s Embracing Innovation and Technology in Digital Marketing – Pharma and Healthcare report, discusses the need for transformation in pharma and healthcare, due to digitally-driven healthcare convergence, and more.