Healthcare and Pharmaceutical

Consumerization of Healthcare report

The Consumerization of Healthcare

Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it.

Based on a survey of 2,655 American healthcare consumers, this paper examines how consumer expectation is changing healthcare, how consumers evaluate and prioritize the different stages of their experience and what marketers can do today to meet these emerging needs.

Read the report

From the blog


Looking for statistics and market data on healthcare and pharmaceutical?

The Internet Statistics Database contains over 6,500 global charts and statistics related to healthcare and pharmaceutical, for you to browse, save and export.

Webinar: Embracing Innovation and Technology in Digital Marketing

This webinar complements the report, Embracing Innovation and Technology in Digital Marketing – Pharma and Healthcare.

Agenda points covered, include:

  • The need for transformation in pharma and healthcare, due to digitally driven healthcare convergence.
  • The four key strategic pillars of transformation in digital marketing
Watch the webinar

Benchmark your company's digital performance

See how your organisation’s digital performance measures up compared to others in the healthcare sector, with the Performance Benchmarks tool. You can search, save and export sector-specific metrics from average cost per click on Facebook to click rate.