This report draws on interviews with five respected senior executives from across the four main pillars of healthcare – Providers, Manufacturers of Medical Devices, Payers and Pharmaceuticals – to discover what – in their opinion – will be the impact of the pandemic on the future delivery of healthcare.
This report explores where digital strategies and investment are focused by healthcare and pharma companies, and the challenges that the sector continues to face. It also looks at where companies defined as industry leaders are focusing to gain a competitive advantage in a fast-changing world.
This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
This report provides marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
The key question, of course, is whether these accelerated trends will turn into long-term change, but research (and predicted growth) suggests so. With this in mind, here’s a summary of some of the biggest digital trends and their potential impact on the sector.
The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
As the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. This has created a digital skills gap within marketing, and as automation and digitisation in the sector grows, there are […]
Few organisations in 2021 would deny the importance of customer experience, or CX, to business performance and the bottom line. Over the past several years, the role played by CX in allowing companies to stand out and leave a lasting positive impression on consumers has become widely acknowledged, as have strategies for improving CX. But […]
Healthcare and pharmaceutical companies have ambitious plans to provide new services and tailored experiences in 2021, according to Adobe’s Digital Trends 2021 report. But how effectively they can achieve this may rely on their approach to data.
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020.
On day two of the Festival of Marketing 2020, Ashley Friedlein, founder of Econsultancy and Guild, chaired a discussion with the CMOs of two leading global companies – Tamara Rogers, CMO at GSK, and Julia Goldin, Global CMO at Lego – all about the subject of customer-centricity.
Ratings and reviews are a hugely important tool for brands of all kinds.
You’ll find over 5,000 global charts and statistics on healthcare and pharma in the Internet Statistics Database, to browse, save and export.
