The NHS official app has been widely downloaded by patients, but a new digital transformation report from the Health and Social Care Committee asserts that more needs to be done to convince users of its value.
Digital needs to be “understood as a thread that runs throughout healthcare, not as a specialist skill set that is only relevant to some staff and occupations,” according to the report from The Health and Social Care Committee.
From summarising consultations to diagnosis and drug discovery, we look at some emerging generative AI solutions in the sector.
From creativity to PMCPA guidance, we talk to Ogilvy Social.Lab’s Dimitri Cologne about what pharma marketers need to consider when adding TikTok to their content strategies.
The pharmaceutical company worked with Edelman to promote monoclonal antibody Evusheld
Test Your Intolerance worked with Fusion Unlimited to employ best practice principles to Google Performance Max campaigns
Hidden Hearing Ireland worked with Legacy Communications to revamp its SEO approach in the face of growing competition
Internet Statistics Compendium: Healthcare and Pharmaceuticals
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Why data security needs to be “baked in” to healthcare to earn consumer trust
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.