Healthcare and Pharmaceutical

The latest marketing best practice, trends, case studies and statistics on the healthcare and pharmaceutical sector

How the pharma industry is embracing influencer marketing

In this article we’ll look at HCP influencers, expert patients, prominent influencer-led campaigns, regulatory challenges, dividing the personal and the professional, and building trust through long-term partnerships.

Creating a user-centric pharma website: UX best practices

This article covers some key best practices for putting users at the heart of a pharma website experience, with examples illustrating the points in action.

2022 Digital Trends – Healthcare in Focus

This report explores the digital lessons learned over the last 18-24 months and how healthcare providers can leverage these to better engage and serve customers in 2022 and beyond.

The Future of Digital Healthcare

‌ This report draws on interviews with five respected senior executives from across the four main pillars of healthcare – Providers, Manufacturers of Medical Devices, Payers and Pharmaceuticals – to discover what – in their opinion – will be the impact of the pandemic on the future delivery of healthcare.

B2B Content Marketing Best Practice Guide

This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.

Ecommerce Best Practice Guide

This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

Latest Articles

How the pharma industry is embracing influencer marketing

The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […]

Creating a user-centric pharma website: UX best practices

In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […]

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How digital is changing the pharma & healthcare industry

The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.

homescreen babylon health app

Babylon Health on customer engagement strategy and email design

At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.

Globe with face mask

Three ways businesses impacted by Covid-19 can prepare for a possible boom

As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]

Econsultancy's Internet Statistics Database - Healthcare and Pharmaceutical

Pharma marketing stats – explore the ISD

 ‌ You’ll find over 5,000 global charts and statistics on healthcare and pharma in the Internet Statistics Database, to browse, save and export.

Quick Links

Digital PR: An introduction to writer/blogger outreach

The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines). Both content marketers and SEOs will also have a focus on creating link-worthy […]

Promotions and discounts: UX/CX considerations for ecommerce brands

Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending […]