Healthcare and Pharmaceutical

The latest marketing best practice, trends, case studies and statistics on the healthcare and pharmaceutical sector

How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic

‌ To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.

Essential reads

Customer Journey Mapping Best Practice Guide

1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]

The Consumerization of Healthcare - 2nd Edition

‌ The second Consumerization of Healthcare Report explores the emotional components of the customer healthcare journey, to guide healthcare marketers in the content, processes and differentiators they should adopt for success.

Embracing Innovation and Technology in Marketing - Pharmaceutical and Healthcare Best Practice Guide Packshot

Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare

 ‌ This report introduces four strategic pillars of change upon which digital transformation rests; communications, content, data and culture, and explains how addressing these key areas will futureproof the business as the end consumer becomes increasingly knowledgeable and demanding.

Essential reports

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]

cookie on plate with cup of coffee on table aerial view

The Fundamentals of Marketing Measurement and Analytics

1. Introduction At the heart of all marketing measurement and analytics is data. The significance of data and its relationship with business success has become a key theme of seemingly every commentary, report or conference over the past few years. Becoming ‘data driven’ – using data to make smarter, quicker decisions and just understand more […]

Change Management for Marketers

Change Management for Marketers Best Practice Guide

1.  Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]

Customer experience

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Babylon Health on customer engagement strategy and email design

At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.

Online advertising

ppc

Running paid search in challenging industries: pharma & healthcare

Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]

Digital transformation

Social media

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Three ways businesses impacted by Covid-19 can prepare for a possible boom

As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]

Econsultancy's Internet Statistics Database - Healthcare and Pharmaceutical

Pharma marketing stats – explore the ISD

 ‌ You’ll find over 5,000 global charts and statistics on healthcare and pharma in the Internet Statistics Database, to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

B2B