Healthcare and Pharmaceutical

The latest marketing best practice, trends, case studies and statistics on the healthcare and pharmaceutical sector

The Consumerization of Healthcare - 2nd Edition

‌ The second Consumerization of Healthcare Report explores the emotional components of the customer healthcare journey, to guide healthcare marketers in the content, processes and differentiators they should adopt for success.

Embracing Innovation and Technology in Marketing - Pharmaceutical and Healthcare Best Practice Guide Packshot

Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare

 ‌ This report introduces four strategic pillars of change upon which digital transformation rests; communications, content, data and culture, and explains how addressing these key areas will futureproof the business as the end consumer becomes increasingly knowledgeable and demanding.

Essential reads

Digital Transformation and the Role of Data

1. Introduction The modern marketer’s dilemma “After several years of long Christmas lists to Santa, this year my girls could not think of anything they wanted. It dawned on me; my kids are not seeing marketing encouraging them to want things. My job and the jobs of future global marketers are getting more challenging. We […]

Customer Journey Mapping Best Practice Guide

1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]

Customer experience

Online advertising


Running paid search in challenging industries: pharma & healthcare

Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]

Digital transformation

Social media


Econsultancy's Internet Statistics Database - Healthcare and Pharmaceutical

Pharma marketing stats – explore the ISD

 ‌ You’ll find over 5,000 global charts and statistics on healthcare and pharma in the Internet Statistics Database, to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database