Healthcare and Pharmaceutical

The latest marketing best practice, trends, case studies and statistics on the healthcare and pharmaceutical sector


"The UK digital health market is set to exceed $28.3bn by 2025"

You’ll find over 5,000 global charts and statistics on healthcare and pharma in the Internet Statistics Database, to browse, save and export.

Benchmark your company's digital performance

See how your organisation’s digital performance measures up compared to others in the healthcare sector, with the Performance Benchmarks tool. You can search, save and export sector-specific metrics from average cost per click on Facebook to click rate.

From the blog


Running paid search in challenging industries: pharma & healthcare

Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]

Webinar: Embracing Innovation and Technology in Digital Marketing

This webinar, based on Econsultancy’s Embracing Innovation and Technology in Digital Marketing – Pharma and Healthcare report, discusses the need for transformation in pharma and healthcare, due to digitally-driven healthcare convergence, and more.

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