Healthcare and Pharmaceutical

The latest marketing best practice, trends, case studies and statistics on the healthcare and pharmaceutical sector

The Consumerization of Healthcare - 2nd Edition

‌ The second Consumerization of Healthcare Report explores the emotional components of the customer healthcare journey, to guide healthcare marketers in the content, processes and differentiators they should adopt for success.

Embracing Innovation and Technology in Marketing - Pharmaceutical and Healthcare Best Practice Guide Packshot

Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare

 ‌ This report introduces four strategic pillars of change upon which digital transformation rests; communications, content, data and culture, and explains how addressing these key areas will futureproof the business as the end consumer becomes increasingly knowledgeable and demanding.

Articles on pharma and healthcare


Running paid search in challenging industries: pharma & healthcare

Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]


How digital is shaping customer experiences in the beauty industry

 ‌ The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before.

Econsultancy's Internet Statistics Database - Healthcare and Pharmaceutical

Pharma marketing stats – explore the ISD

 ‌ You’ll find over 5,000 global charts and statistics on healthcare and pharma in the Internet Statistics Database, to browse, save and export.

Dive into our other topic hubs