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If you’re one of the many organisations striving to define your content marketing or need guidance on developing a strategy, we can help.
With 80% of global companies agreeing that 'the role of content will continue to grow as push marketing becomes less effective' how do you ensure that your content strategy is more than a production plan, and is measurably contributing to your business objectives?
In the midst of the increasing focus and demand on content, we can work with you to scope and define your content strategy. We look at your people, process and technology, to develop your strategy and practical implementation across your business.
We believe content is the glue between an organisation’s Commerce, Communications and Community. Developing your strategy to underpin these 3 areas takes content beyond a niche marketing tool and turns it into an integral part of your business objectives:
How does content drive business success and how much is ineffective content costing the business? We see content supporting commerce in 3 distinct ways:
3) relationship building
The right message to the right person, at the right time in their customer lifecycle – to drive desired business outcomes.
Re-use, re-mix and optimise content for supporting engagement with your community. Requires smarter governance: policies, standards & effective decision-making authority
How we can help
Using our tried and tested tools and frameworks, we work closely with you to develop your content strategy in line with your business objectives.
From the production and distribution of your content, to identifying and measuring your success metrics, we take an independent, joined up view of where you are and what you need to do.
Often there is an under-appreciation from senior management of the potential for content to enhance customer experience beyond marketing or other campaigns. There is a difficulty in proving the exact business value of specific content. Often the challenge here is attribution. Econsultancy Digital Content Strategy, Best Practice Guide, Feb 2014
We can work with you to identify, measure and maximise the value of your content:
- Frameworks to assess your content
- Review of metrics, production and distribution channels
- Tried and tested tools develop your strategy and manage your ROI
Talk to us about how we can help you
If you'd like more information on developing your content strategy, please just get in touch with Sarah Edwards or call +44 (0)207 269 1450.