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Need to get up to speed on mobile? Looking for a better understanding of designing for digital media? Or would you like to improve your techniques for generating great new ideas? Econsultancy and our sister company Creative Review have joined forces to put together a programme of training courses specifically aimed at creative professionals which will run over the first half of 2013.
22 - 23 October, London
Turn your campaign ideas into structured plans that will work in a digital environment. By looking at joined up design that combines physical, mobile, web and more and by introducing you to usability and persuasion, this course will help you to understand key concepts in digital in a highly practical format.
1 November, London
Drawing on the disciplines of behavioural economics and social psychology, this course will give you a good understanding of the fundamental principles of persuasive design. By the end of the day, you'll understand how you can encourage website visitors to move along effective decision paths and boost conversions.
28 November, London
The talent and knowledge within your organisation (or your clients' organisations) can be a great asset if only it can be unleashed creatively and collaboratively. Liberate staff from their own assumptions and pet solutions and get people working together to share, co-create and ultimately co-own resulting solutions.
This course takes you through a whole workshop process to do exactly this. You will participate in a full end to end program of activities learning by trying out a number of representative techniques for real.
You'll learn to unlock the creativity from subject matter experts who don't usually get involved with design, and get those that do to approach solution forming from a wider or completely different perspective all together.
14 May 2014, London
Mobile marketing has become a broad and sophisticated channel. Many pioneering brands are now reaping the benefits from mobile CRM, apps and much more. However, while the explosion in usage of smartphones is making mobile a richer media landscape, it presents challenges for users wishing to effectively reach their target consumers.
This course will help you to understand the latest range of creative and innovative technology options which are available across the mobile channel. This course is ideal for those with previous knowledge and experience of mobile marketing who want to understand the latest trends in mobile.