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In partnership with the DMA, Econsultancy will Integrated Marketing Week June 11-13 in New York. Speakers include Seth Godin, Brian Solis, and representatives from Macy’s, American Airlines, Mastercard, Google, and much more. 

This free series features speakers and themes from the event and will be streamed live via our YouTube channel. You can also see recordings of past Hangouts there.

Click on the titles/headlines to go to the event page in Google+ and set a reminder using your Google Calendar. During the Hangouts, feel free to send questions on Twitter to our account @econsultancy using the hashtag #IMW13.


Video expert series: Emerging platforms and trends

Wednesday, June 5, 2013: Noon EST

This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it'll affect what you do and when you do it. Panelists include Rick Bruner and Tom Cunniff.

Rick Bruner, @RickBruner, is a veteran digital media and analytics expert formerly of DoubleClick and Google.

Tom Cunniff, @tomcunniff, is an integrated marketer who helps top consumer brands and leading companies in big data, social media, and mobile succeed.

Laura Knapp, @LauraKnapp, is the founder and owner of Social Spotlight Media, an interactive and social media marketing consultancy specializing in social media and integrated marketing for lifestyle consumer brands with a particular focus on fashion, food, and health and wellness.

Larry Smith, @lwsmith10011, has been a traditional technology marketer and a digital marketing technologist who is currently exploring the semantic web at Thematix.com.


Video expert series: Data

Thursday, April 18, 2013: Noon EST

Big data, smart data, little data. Data is everywhere; it powers our daily lives. As consumer media consumption continues to shift digitally, marketers are faced with a new set of challenges in reaching their audiences with the right message, at the right time, and through the right channels. Marketers’ ability to collect and analyze data – big, small, social and otherwise – is needed to help create great customer experiences. This discussion will take a look at the ways marketing is adapting across people, platforms, processes, screens, and channels because of this surge of available data.

Video expert series: Measurement, analytics, and attribution

Wednesday, May 1, 2013: Noon EST

If you can't measure it, you can't manage it. Jumping off from our last session on Big Data, we'll look at what marketers need to do beyond gathering information and how to apply it to strategy across the business. This is the glue that keeps "integration" together. It's the perfect opportunity to ask experts Jon Baron, Tom Cunniff, and Jim Sterne your metrics and attribution questions.

Jon Baron, @TagManJon, CEO and cofounder of Tagman, is globally responsible for the company's vision, strategy, and growth.

Tom Cunniff, @tomcunniff, is an integrated marketer who helps top consumer brands and leading companies in big data, social media, and mobile succeed.

Jim Sterne, @jimsterne, is an author and consultant on all things marketing and is the founder of the eMetrics Summit and the Digital Analytics Association.

Video expert series: Channel integration

Wednesday, May 15, 2013: Noon EST

After being siloed for years, marketers are now looking at their respective channels and how they can integrate not only teams, but thought processes. How do you effectively get the two working together in a smart way? That question is one of the most challenging in moving toward an integrated approach. This session will look at examples of how channels have been integrated and how effective this approach to marketing is. We'll be joined by experts Murray Izenwasser, Liz Miller, and Dave Wieneke so are guaranteed a lively and informative conversation.

Murray Izenwasser, @murrayiz, is strategy practice lead at Biztegra, a Florida-based marketing, strategy, and technology agency with a large development team in Buenos Aires.

Liz Miller, @lizkmiller, oversees the marketing programs, thought leadership development, and marketing operations for the 6,500-member strong CMO Council.

Dave Wieneke, @usefularts, manages the digital strategy practice of ISITE Design, an agency that helps clients differentiate themsleves by creating the best (and most effective) digital experiences in their industries.

Video expert series: Managing integration

Wednesday, May 29, 2013: Noon EST

When we move towards integrating channels, the process needs to be carefully managed, especially with large teams in well-established organizations. So, how do you do that from an organizational perspective? What skills does your team need in order to achieve the greatest success? Other questions our panel will answer include how to allocate resources correctly and how to manage agencies and vendors. 

Kendra Bracken-Ferguson, @KendraBracken, is the cofounder and COO of Digital Brand Architects, a boutique digital marketing agency that also manages an impressive list of online influencers.

Scott Molitor, @spmolitor, is a managing principal at the Acxiom Institute, a newly formed division of Acxiom Corporation, which focuses on customer-centric strategy development, implementation, and measurement.

All sessions will be moderated by Stefan Tornquist, VP Research Econsultancy US.


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