Hitwise has published a list of the most popular UK websites in more than 50 categories last year, based on each site’s market share of user visits.

It also lists the brands which were most searched for in 2006, with eBay unsurprisingly placing first and social networking site Bebo coming in second.

The most searched for brands were:

  1. eBay
  2. Bebo
  3. Argos
  4. Amazon
  5. EasyJet
  6. BBC
  7. Autotrader
  8. Tesco
  9. eBay UK
  10. CBBC

Hitwise used anonymous data from the online search behaviour of more than 8.43m UK internet users to produce the list.   

Other highlights are:

See the Hitwise website for the full results.