Econsultancy’s latest research into marketing training and professional development, How Marketers Learn, found that two thirds of mainstream marketers (66%) approach their own professional development on an ad-hoc basis.
And despite most marketers highlighting the importance of regular upskilling, the report found that only one in five marketers think they get training that is matched to how the market or business is evolving.
To provide that training, Econsultancy has just relaunched its Fast Track to Digital Marketing Online, bringing marketers the very latest knowledge, insight and best practice on the core digital marketing disciplines. These are presented through 12 engaging video modules, delivered by industry expert and consultant, Michelle Goodall, and amounting to 18 accredited Continuing Professional Development (CPD) hours, with a certificate upon completion.
Each chapter also features recommended readings, with regular quick quizzes to reinforce your learning as you progress.
The Fast Track to Digital Marketing Online is suitable for digital practitioners looking to put their current skills into context and learn how different digital channels fit together; senior marketers and business leaders who want to gain a well-rounded understanding of the digital landscape; career movers who want to explore new areas of digital marketing; and graduates looking to learn about key digital concepts and practical techniques.
Econsultancy blog readers can now preview the first module of the new Fast Track to Digital Marketing Online – previously only available to subscribers – for free. Visit our Fast Track to Digital Marketing Online landing page to get started.