Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience of visiting a car dealership does appear somewhat alien compared to the ‘see it, buy it’ nature of other types of retail.
Of course, digitization of the purchase journey is not the only thing that has disrupted the automotive industry. Environmental concern, the move towards mobility, new finance products, and the technology in the cars themselves have also changed the way consumers perceive and purchase cars.
- Transition to online selling
- Omnichannel commerce
- Digital content and its role in buyer consideration
- AR and VR tech - one to watch?
- The mobility movement
- The connected car